Job description

Are you passionate about Social Media and connecting brands with their audience? If so, then the Social Media Strategist position at Brand Story Experts is the perfect job for you! This role is all about creating incredible campaigns that inspire audiences to engage and take action with the brands we represent. Our Social Media Strategist must be capable of developing content that aligns with our client’s brand stories and encourages users to become customers. On top of this, they’re also responsible for creating successful funnel campaigns to help reach our clients’ goals. So, if you have what it takes, apply today!

The Social Media and Content Strategist will be responsible for up to 10 Social Media Brands.

Primary Responsibilities for Ad Accounts:

• Work with the Social Department to develop Content Funnels that create conversions and leads.
• This position will go through our Social Department Team Training Program and will master all areas of social marketing.
• This role will brainstorm and strategize client goals & campaigns with the Social Department. The team will identify areas in which the client needs to generate traffic & leads and implement a plan, that in the end, produces conversions.
• This role will be responsible for gathering client goals monthly and quarterly to make sure these goals are executed through social campaigns.
• This role is responsible for meeting with appropriate client CRMs for details on client's goals and planned campaigns.
• Develop social campaigns that are consistent with client direct mail pieces.
• Developing creative content for client social campaigns. This may include developing a variety of content to target different audiences and interests.
• Developing blogs that are consistent with social campaigns if needed.
• Developing content for landing pages.
• Develop headlines based on high-volume searches.
• Optimize client YouTube Videos with content focused on specific keywords.
• Content Development for client newsletters, collateral pieces, etc.
• Analyze and review content on a weekly/monthly basis and identify which pieces are creating traffic and thus creating conversions.
• Tweak and/or re-write content that is not engaging or producing traffic/conversions.
• Work together with members of the Digital Growth Team to find the “right” mix of engaging content that converts for our clients.
• This position will be responsible for driving growth (traffic) and engagement, thus helping the department increase conversions & sales for our clients.
• This position will also be responsible for reporting conversions and campaign growth to Social Department.
• This role is also responsible for making sure campaigns stay within client budgets and tracking spend throughout the month and reporting those numbers mid-month and end of the month.

Primary Responsibilities for Social Media Brands:

• The Social Media and Content Strategist will also be responsible for managing 3 Social Media Brands at the start of training.Second 4 weeks of training will increase to 5 brands

Third 4 weeks of training will increase to 7 brands.
At the conclusion of 12 week training period SMCS will be able to handle 10 brands.

• This is different from the above Content Funnel strategies. This will be managing the voice and community on the front-facing Facebook page and Instagram for the brand.
• Community page posts will show the human side of the brand and incorporate the brand tone and storylines for each client.
• The Social Media and Content Strategist will also be responsible for working with each brand to gain participation and interest from the team.
• Monitor pages they are assigned and check for bad reviews, and comments, and be able to bring these to the attention of the Client Contact.

Skills Preferred/Needed:

• Strong writing skills.
• Must have a marketing and social media background.
• Must be able to collaborate and bring new ideas to the table.
• Able to multitask and complete tasks in a timely manner.
• Able to keep composure under pressure and be flexible with any changes to campaigns or content.
• Able to communicate with clients on what their needs are.
• Ability to successfully execute a social campaign
• Be familiar with Facebook and Google Ads
• Be familiar with Facebook, Instagram, and YouTube.
• Experience setting up campaigns in Facebook Ads.
• Experience setting up Google Ads.
• Must thrive in a high-paced environment.Are you passionate about Social Media and connecting brands with their audience? If so, then the Social Media Strategist position at Brand Story Experts is the perfect job for you! This role is all about creating incredible campaigns that inspire audiences to engage and take action with the brands we represent. Our Social Media Strategist must be capable of developing content that aligns with our client’s brand stories and encourages users to become customers. On top of this, they’re also responsible for creating successful funnel campaigns to help reach our clients’ goals. So, if you have what it takes, apply today!

*IN-PERSON* *EXPERIENCED ONLY*

Primary Responsibilities:

• Work with the BSE Digital Growth team to develop Content Funnels that create conversions and leads.
• This position will go through our Digital Growth Team Training Program and will master all areas of social marketing with an emphasis on Content Funnels.
• Continuing Education and keeping certifications current & up to date are required.
• The Social Media Strategist will be given continuing education assignments each quarter along with the social team to participate in.
• This may also include specific training or assistance for tools/methods to help the department as a whole. i.e. Better Tracking methods, Phone Click/Call Tracking, Reporting, etc.
• This role will brainstorm and strategize client goals & campaigns with the Digital Growth Team. The team will identify areas in which the client needs to generate traffic & leads and implement a plan, that in the end, produces conversions.
• Develop blogs that will be used to build audiences interested in various topics.
• Develop content to be used in social ads.
• This will require coming up with several different variations of content to target different audiences.
• Develop content for lead magnets.
• Develop content that will be used on landing pages.
• Develop headlines based on high-volume searches.
• Develop content that will also be used for email promotions, including best email headlines.
• Optimize client YouTube Videos with content focused on specific keywords.
• Content Development for client newsletters, eblasts, collateral pieces, etc.
• Analyze and review content on a weekly/monthly basis and identify which pieces are creating traffic and thus creating conversions.
• Tweak and/or re-write content that is not engaging or producing traffic/conversions.
• Work together with members of the Digital Growth Team to find the “right” mix of engaging content that converts for our clients.
• This position will be responsible for driving growth (traffic) and engagement, thus helping the department increase conversions & sales for our clients.
• This role will also be responsible for front-facing posts for assigned clients' social media pages. This is different from the above Content Funnel strategies. This will be managing the voice and community on the front-facing Facebook page of the brand.
• Community page posts will show the human side of the brand and incorporate the brand tone and storylines for each of the assigned clients. Min 5 – 7 posts per week.
• The Social Media Strategist is someone who is creative and looks to bring to life fun, out-of-the-box ideas through Campaigns, posts, and Video/TikTok Creation.

This role will also be responsible for helping build and nurture the agency's social media strategy along with the rest of the social team.

• This will include content creation, ad creation, TikTok, and Reels creation

Skills Required:

• Must love social media and have a creative drive that makes people engage with our brands.
• Must have Social Media EXPERIENCE, 2 to 5 years.
• Must be extremely detailed oriented and able to manage multiple tasks & deadlines at once.
• Must have experience creating ad campaigns & funnels.
• Must have copywriting experience and understand proper writing etiquette, grammar, punctuation, etc.
• Bachelor's Degree preferred or equivalent in working experience in Social Media Marketing.

Job Type: Full-time

Pay: $45,000.00 - $55,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Relocation assistance
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Ability to commute/relocate:

• Bradenton, FL 34205: Reliably commute or willing to relocate with an employer-provided relocation package (Required)

Experience:

• Social media marketing: 2 years (Required)
• Social Media: 2 years (Required)

Work Location: In person

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