Senior Manager Lead Management & Marketing Analytics
Full Time
Kansas City, MO 64111
Posted
Job description
American Century Investments® is a leading global asset manager focused on delivering investment results and building long-term client relationships while supporting research that can improve human health and save lives. Founded in 1958, the firm’s 1,400 employees serve financial professionals, institutions, corporations and individual investors, offering a wide range of investment strategies across a variety of investment disciplines.
We are committed to providing institutional-quality, actively managed solutions with a performance-centered mindset. Our expertise spans global growth equity, global value equity, disciplined equity, multi-asset strategies, global fixed income, alternatives and ETFs.
Privately controlled and independent, we focus solely on investment management. This empowers us to align our decisions with client expectations and concentrate on their long-term money management needs.
Our culture of winning behaviors exemplifies our dedication to clients every single day. Delivering investment results enables us to distribute over 40% of our dividends—more than $1.8 billion — to the Stowers Institute for Medical Research, a 500-person, non-profit basic biomedical research organization with a controlling interest in American Century Investments. Our dividend payments provide ongoing financial support for the Institute’s work of uncovering the causes, treatments and prevention of life-threatening diseases, like cancer.
For more information, please visit americancentury.com.
Summary of Responsibilities:
Who We Seek
This role requires a highly motivated leader with a passion for bridging the gap between business needs, IT system design, and data infrastructure. This position will be responsible for developing the lead management strategy and business architecture to apply technology to improve sales lead performance, improve lead management business process or reduce related costs. Given the data intensive nature of lead management, the ideal candidate will have a strong background in data and analytics. You will partner with marketing stakeholders, sales, technology, and data partners to document the business architecture needed to manage requirements across the buying cycle through a data-driven approach. This includes ensuring the enterprise data environment is set up to support business needs, that meaningful metrics are defined for sales and marketing reports, and analytics experiments are designed to measure business goals. Your work will be critical to help improve the customer and business value driven across sales and marketing.
- Lead Management is a data-driven enterprise transformation requiring a leader to provide strategic oversight and alignment across multiple business and development teams, as well as a deep expertise in data requirements and strategy.
- Provide oversight and direction to marketing analytics team, with an emphasis on data requirements, reporting and analysis needed for lead management.
- Partner with Marketing Leadership to develop and adopt a data-driven approach to marketing, including use of a KPI framework and measurement plan and quarterly reporting of results through developed dashboards.
- Provide strategic direction for the lead management program, including business and data architecture.
- Manage alignment and support development coordination across business and development teams to meet lead management goals.
- Create business architecture and support data requirement gathering across business (including within each service line) to ensure lead management capabilities can be built to support business needs.
Who We Seek
This role requires a highly motivated leader with a passion for bridging the gap between business needs, IT system design, and data infrastructure. This position will be responsible for developing the lead management strategy and business architecture to apply technology to improve sales lead performance, improve lead management business process or reduce related costs. Given the data intensive nature of lead management, the ideal candidate will have a strong background in data and analytics. You will partner with marketing stakeholders, sales, technology, and data partners to document the business architecture needed to manage requirements across the buying cycle through a data-driven approach. This includes ensuring the enterprise data environment is set up to support business needs, that meaningful metrics are defined for sales and marketing reports, and analytics experiments are designed to measure business goals. Your work will be critical to help improve the customer and business value driven across sales and marketing.
Does this sound like you? If so, read on!
Primary Responsibilities
- Document the business architecture needed to support lead management across sales and marketing teams
- Partner with data architects to illustrate critical data dependencies and influence data architecture to support the business architecture and enable a clearly articulated plan to get to target state.
- Work with IT architecture to ensure strategic priorities drives value for the business.
- Work with Marketing leaders and marketers to develop and adopt a measurement framework that will feed lead management data needs.
- Educate marketers on how to use the data and insights to determine effectiveness and efficacy of campaigns and marketing programs.
- Collaborate with business areas across sales and marketing to create a lead management business architecture that breaks down silos, optimizes results and uses a data-driven approach to process and business operations.
- Work closely with Product owners to develop and drive product roadmaps that are inclusive of business operations and technology future change needs that have a keen eye on client experience.
- Work closely with all technical partners to align strategic technical investments to the target state business architecture or justify any deviations.
- Support the data acquisition, management, and governance process.
- Oversee the design, execution, and experimentation to enable data-driven decision making and build measurement frameworks to figure out the return on marketing and sales investments.
- Lead and scale a team of strong analysts and product owners. Develop the team through technical and strategic abilities.
Required Skills
- Knowledge and expertise to optimize marketing or sales processes to uncover new opportunities to improve the value of marketing or sales to the business.
- Knowledge of Knowledge of IT Systems (e.g., Infrastructure, Applications and Data)
- Outstanding consultative, critical thinking, analytical and communication skills with the ability to operate strategically and build effective partnerships.
- Operate with a sense of urgency in a fast-paced environment, have great attention to detail, and have the capability to multitask and adapt quickly.
- Strong utilization and hands-on experience with sales and marketing tools including Salesforce CRM, Adobe Analytics, Salesforce Marketing Cloud, Client Data Platforms, etc.
- Excellent organization, project planning, and leadership skills
Preferred Skills
- Business process development techniques
- Familiarity with AWS Cloud platform and services
- Knowledge of the financial services industry
- Experience working with structured and unstructured data.
- Expertise using programming languages (Python, R, SQL)
- Applying sophisticated analytics and data science to marketing through knowledge of data exploration, data experimentation, and machine learning
- Models the American Century Investments Winning Behaviors: Client Focused, Courageous and Accountable, Collaborative, Curious and Adaptable, Competitively Driven, Adheres to the highest ethical standards and business practices, and Supports a culture of compliance
Education and Experience
- Bachelor’s degree in Marketing, Business, Economics, Finance, Information Systems, Data Science, or another analytically related field. A Master’s degree is a preferred.
- Proven track record of using process improvement and/or analytics to move business metrics, managing multiple projects, nurturing analytic talent and cross-functional communication
Additional Requirements:
As a global firm with offices in several cities, we will uphold any local regulations regarding COVID-19 precautions and/or vaccination requirements for the workplace.
American Century Investments is committed to complying with the Americans with Disabilities Act and all other applicable Equal Employment Opportunity laws and regulations. As such, American Century strives to provide a reasonable accommodation to any qualified individual under the ADA to perform essential job functions.
American Century Investments believes all individuals are entitled to equal employment opportunity and advancement opportunities without regard to race, religious creed, color, sex, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, gender, gender identity, gender expression, age for individuals forty years of age and older, military and veteran status, sexual orientation, and any other basis protected by applicable federal, state and local laws. ACI does not discriminate or adopt any policy that discriminates against an individual or any group of individuals on any of these bases.
©2019 American Century Proprietary Holdings, Inc. All rights reserved.
smogtown13.com is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, smogtown13.com provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, smogtown13.com is the ideal place to find your next job.