Job description
Imagine...working for a company that knows that its people are the key to its success in the marketplace. A company in which achieving extraordinary results and having a stimulating work experience are part of the same process.
We cultivate and embrace a diverse employee population. We recognize that people with diverse backgrounds, experiences and perspectives fuel our growth and enrich our global culture.
We are looking for an individual who enjoys working in a fast-paced, team oriented environment, likes to be challenged, and values the opportunity to make a difference.
Summary
This marketing leader is responsible for the social media strategy and execution for Campbell Snacks’ portfolio of brands, including
Goldfish, Snyder’s of Hanover, Milano,
Cape Cod, Pepperidge Farm, Kettle, Late July, and Pretzel Crisps. In this role, you will own the entirety of our social media strategy, including driving best-in-class content, community management, social listening, and paid media. You will work closely with our agencies and internal teams to build and execute the plan, and you will manage a rockstar team of social experts.
This is an incredible leadership opportunity on the Campbell’s Snacks Integrated Marketing Team!
JOB RESPONSIBILITIES
- Set Social Strategy. Develop and execute holistic social strategy for all Campbell Snacks brands across all channels, with a focus on Facebook, Instagram, TikTok, Twitter, and emerging channels.
- Develop Breakthrough Content. Deliver compelling content to increase brand equity, engage consumers, and drive cultural relevance for our brands. Develop editorial calendar with appropriate balance of proactive and real-time content.
- Build Community. Lead the community management strategy and execution to increase brand engagement and positive sentiment and to appropriately intersect organic social conversation.
- Lead Social Listening. Develop social listening approach to keep pulse on brand sentiment and conversation themes and that leads to insights to inform content, tone, and brand strategy.
- Drive Paid Media Strategy. Collaborate with Media team to develop effective, efficient paid social strategy.
- Own Analytics and Optimization. Own all analytics and reporting across every channel; interrogate results to assess and optimize performance, identify trends, and outline key learnings and recommendations.
- Tools and Technology. Ensure the team is leveraging the best tools and technology to drive the strategy and enable analytics, community management, listening, and optimization.
- Team Management and Leadership. Lead a high-performance team of several direct reports. Build a strong culture for the team, and drive individual and team development. Create and maintain an inclusive work environment.
- Social Evangelist. Be a social evangelist in the business, helping influence the adoption of, and enthusiasm for, social media across the organization while keeping atop emerging technologies and trends
QUALIFICATIONS:
- 10+ years social media experience, ideally with both client-side and food/consumer packaged goods experience.
- History of developing social strategy and driving results across all facets of social media management, including social listening, community management, content strategy, and analytics.
- Strong creative intuition and ability to lead creative agencies to breakthrough ideas.
- Balance of strong strategic thinking and flawless execution, with impeccable attention to detail.
- Bias toward innovation and experimentation.
- Excellent communication/presentation skills; ability to inform, influence and negotiate across functions and with all organization levels. Ability to story tell well via PowerPoint.
- Experience with influencer relationships across platforms with a point of view on best practices.
- Technologically savvy with an in-depth knowledge of social analytics and content creation tools
- Experience building and leading an award-winning team.
Location: WHQ Camden, New Jersey
Compensation and Benefits:
The base salary range for this full-time, salaried position is between
$125,500.00 - $238,500.00
Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.
The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion, or any other classification protected by law.
In that regard, U.S. applicants and employees are protected from discrimination based on certain categories protected by Federal law.
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