At Shutterfly, we’re all about people — bringing them together, making them feel welcome, and connecting them to experiences. We make our customers’ memories last a lifetime by capturing, preserving, and sharing them through photography and personalized products. Through our family of brands, trend setting products, cutting edge technology, and best in class customer service, we help our customers, and each other, share life’s joy.

Shutterfly is looking for a Sr. Social Media Specialist to bring your deep social marketing experience to test, innovate, and drive revenue for the Shutterfly brands via social media channels.

The Senior Social Media Specialist will:

• Create and manage campaigns for Facebook, Pinterest, TikTok and other digital advertising channels
• Partner with the Creative team to generate best-in-class Direct Response creative, staying up-to-date on creative best practices by channel and managing creative kick offs
• Manage content calendar in support of promo schedule
• Work cross-collaboratively with the Brand Team to align on quarterly objectives, goals and messaging strategy by product category

• Propose, launch and analyze A/B tests to optimize ad performance – lead day-to-day testing needs for the team via agile process workflow
• Manage external agencies on launch strategy, setup and audiences
• Execution Lead for agency —managing all deliverables from start to finish within strict timelines and processes
• Work closely with key internal and external partners to strategically execute programs that meet business goals and objectives
• Work on platform/channel reporting and analysis, presenting to leadership and key internal stakeholders when needed
• Manage billing process with multiple vendors
• Mentor junior team members on campaign and process best practices

Experience:

• Minimum 3+ years’ experience executing paid media campaigns on Facebook, Instagram, Pinterest, TikTok
• 3+ years of execution experience on an agency team is preferred
• High attention to detail and analytical skills
• Direct hands-on experience in advertising platforms (Meta Ads Manager, Pinterest Ads Manager, and TikTok ads Manager preferred) and campaigning including linking, tracking, trafficking, and reporting

Requirements:

• Performance and results-oriented with a startup mindset
• Motivated individual who is driven towards the continual improvement of processes
• Data-driven: clear understanding of data, analytics, metrics, and statistics
• Strong proactive project management and organizational skills, with the ability to create consensus from diverse perspectives.
• Strong communication and presentation skills – can explain complex concepts in an easy-to-understand manner

• Proficiency in META Business Manager and Excel. Experience with Tableau, SAP, Workfront, Pinterest and TikTok a bonus
• BS/BA required

Supporting a diverse and inclusive workforce is important to Shutterfly not only because it directly reflects our value of Embracing our Differences, but also because it’s the right thing to do for our business and for our people. Learn more about our commitment to Diversity, Equity and Inclusion at Shutterfly DE&I.

#SFLYCorporate

The compensation package for this role is based on multiple factors, such as job level, responsibilities, location, and candidate experience. The base pay ranges included below are specific to the locations listed, and may not be applicable to other locations.

California : [$74,800-$106,400]
Connecticut, New York, and Rhode Island: [$74,800-$97,100]
Colorado and Washington: [$74,800-$89,850]
Nevada: [$84,600-$97,100]

This position may be eligible for a bonus incentive, health benefits, a 401K program, and other employee perks. More details about our company benefits can be found at https://shutterflyinc.com/benefits/.