Job Summary:

Strategize and execute strategic PR campaigns for GWR publishing titles as well as GWR brand awareness to encompass high-profile media partnerships as directed.

Responsibilities include brand protection, PR announcements and high-profile media partnerships.

Essential Duties and Responsibilities:

Spanish language brand campaigns (June – Sept)

• Identify opportunities with Spanish Language media partners that fulfil GWR's brand equity objectives
• Deliver localized PR adjudications and record holder announcements designed to generate positive publicity and brand awareness
• Project manage iconic and high-profile record holder announcements from the region, working collaboratively with other international Comms teams
• Oversee the LATAM press office with support from the Americas PR Executive
• Organise photo and video assets in collaboration with Global Digital teams
• Conduct ongoing media monitoring, post-campaign analysis and quarterly reports to wider management teams
• Manage allocated budgets under supervision of Senior PR Manager and Marketing Director

Spanish language crisis management (June – Sept)

• Act as first point of contact for any brand-related risks within the LatAm region
• Manage evaluation and measurement of risk activity using internal resources such as risk log
• Maintain a triage system which dictates which enquiries are responded too, and which are priorities to respond to within 24 hours
• Provide insights during local risk meetings
• Write and circulate internal reports, coverage summaries and updates for the company

• Serve as brand approvals backup to Consultancy teams as required.

Publishing campaign projects (Sept – Dec)

• Identify opportunities and manage earned media campaigns that drive book sales in North America
• Work with wider Americas comms teams to support on specific projects and announcements across English and Spanish languages as directed.
• Collaborate with licensees & agencies to provide assets and associated materials, for regional campaigns
• Organise photo and video assets with Global Publishing teams

Other Knowledge, skills and abilities:

• Multi-year experience in Consumer PR, preferably with existing mainstream media contacts
• Must be able to proactively strategize and execute measurable PR campaigns
• Experience handling risk and brand protection
• Proficient in English and Spanish language (limited proficiency in Portuguese a plus)
• Reliable, confident and enthusiastic with the ability to communicate well externally as well as with internal stakeholders
• Ability to take initiative and work autonomously
• Ability to work cross functionally across the PR department, managing different deadlines, languages, and executors
• Computer literate – proficiency with Excel/PowerPoint/Word