Working Title: Digital Marketing and Communications Specialist
Job Class: Information Officer 2
Agency: Minnesota State - Alexandria TCC

• Who May Apply: Open to all qualified job seekers
• Date Posted: 04/27/2023
• Closing Date: 05/17/2023
• Hiring Agency/Seniority Unit: MN St Colleges & Universities / Alexandria TC-MAPE
• Division/Unit: MnSCU Alexandria TC / MnSCU Alexandria TC Classified
• Appointment Type: Unlimited, Full-time
• Work Shift/Work Hours: Day Shift; 8:00 a.m. to 4:30 p.m.
• Days of Work: Monday - Friday
• Travel Required: No
• Salary Range: $22.94 - $33.30 / hourly; $47,898 - $69,530 / annually
• Classified Status: Classified
• Bargaining Unit/Union: 214 - MN Assoc of Professional Empl/MAPE
• Location: Alexandria
• FLSA Status: Nonexempt
• Telework Eligible: No
• Designated in Connect 700 Program for Applicants with Disabilities: Yes

Make a difference in the lives of Minnesotans.

The work you’ll do is more than just a job. Join the talented, engaged and inclusive workforce dedicated to creating a better Minnesota.

This position exists to recommend, create and update all aspects of ATCC’s digital communications to support marketing and communications initiatives including website, email, audience segmentation, paid social and digital campaigns, search engine optimization, social media, digital and social traffic reporting and other digital channels.

Minimum Qualifications

Resume must reflect all minimum qualifications. Please enter your experience in reverse chronological order, including the month and year of employment.

• Associate Degree in Marketing, Communications, Graphic Design, or similar degree.
• One year of work experience in digital promotion or related field.
• Strong spelling, punctuation, grammar, copy writing, editing, and proofreading skills in order to write to different audiences and for different platforms (print and web).
• Extensive experience and familiarity with social media platforms and ability to keep current with trends, best practices, technology advancements, end-user expectations, etc., in order to recommend new social products and social media programming initiatives.
• Proficient with smartphone, tablet, and mobile devices.
• Knowledge of and ability to use Microsoft Office Suite (Word, Excel, Access, PowerPoint, and Outlook).

Preferred Qualifications

• Bachelor’s degree in Communications or another related field.
• Strong interpersonal skills (oral and written communications).
• Strong organizational and planning skills in order to manage projects, identify priorities, and meet timelines with little supervision.
• Ability to use varying styles, approaches, skills and techniques that reflect an understanding and acceptance of role of culture in a diverse multicultural workplace.
• Ability to learn new software quickly as position responsibilities expand.
• Ability to produce original artwork, designs and logos, using natural artistic talent, clip art, computer generated art and photos as necessary.
• Ability to provide layout and graphic design of print, web-based and visual graphic materials.
• Ability to demonstrate proficiency with computer software packages and graphic design programs (i.e., Adobe Illustrator, Adobe Photoshop, Adobe InDesign).
• Experience in media relations.
• Experience with business social media promotion.
• Experience with videography creation and editing.
• Experience with customer relationship management systems.
• Knowledge of content management systems.
• Knowledge of brand style guides.
• Proficient with Cascading Style Sheets (CSS) and HTML.

Additional Requirements

In accordance with the Minnesota State Vehicle Fleet Safety Program, employees driving on college/university business who use a rental or state vehicle shall be required to conform to Minnesota State's vehicle use criteria and consent to a Motor Vehicle Records check.

How to Apply

Select “Apply for Job” at the top of this page. If you have questions about applying for jobs, contact the job information line at 651-259-3637 or email careers@state.mn.us. For additional information about the application process, go to http://www.mn.gov/careers.

If you have questions about the position, contact Annette Pavek at annettep@alextech.edu or 320-762-4411.

To receive consideration as a Connect 700 Program applicant, apply online, email the Job ID#, the Working Title and your valid Proof of Eligibility Certificate by the closing date to Annette Pavek at annettep@alextech.edu.

About Minnesota State

Alexandria Technical & Community College (ATCC) provides quality hands-on and liberal arts education to nearly 3,700 students each year. Wallethub has ranked ATCC as the #1 Community College in Minnesota for three years running and #3 in the nation in 2022. Alexandria College is also ranked a top college in Minnesota by Niche, UniversityHQ and College Consensus. With among the highest graduation rate of all Minnesota State institutions and a 98% job placement rate, we continue our longstanding reputation as an academic institution of excellence.

The campus is located in Alexandria, Minnesota, in the heart of lake country in West Central Minnesota. The city population is 13,045 within city limits, but the unique layout of over 300 lakes in the county makes the service area closer to 35,000 people. Located 2 hours Northwest of Minneapolis/St. Paul and 1 ½ hours Southeast of Fargo, ND, Alexandria is easily accessible on I-94.

Alexandria College is a member of the Minnesota State Colleges and Universities System. With 37 colleges and universities across 54 campuses, Minnesota State is the largest provider of higher education in the state of Minnesota and the fourth largest system of higher education in the United States.

Why Work for Us

Diverse Workforce

We are committed to continually developing a workforce that reflects the diversity of our state and the populations we serve. The varied experiences and perspectives of employees strengthen the work we do together and our ability to best serve the people of Minnesota.

A recent engagement survey of State of Minnesota employees found:

• 95% of employees understand how their work helps achieve their agency’s mission
• 91% of employees feel trusted to do their jobs
• 88% of employees feel equipped to look at situations from other cultural perspectives when doing their job
• 87% of employees report flexibility in their work schedule

Comprehensive Benefits

Our benefits aim to balance four key elements that make life and work meaningful: health and wellness, financial well-being, professional development, and work/life harmony. As an employee, your benefits may include:

• Public pension plan
• Training and professional development
• Paid vacation and sick leave
• 11 paid holidays each year
• Paid parental leave
• Low-cost medical and dental coverage
• Prescription drug coverage
• Vision coverage
• Wellness programs and resources
• Employer paid life insurance
• Short-term and long-term disability
• Health care spending and savings accounts
• Dependent care spending account
• Tax-deferred compensation
• Employee Assistance Program (EAP)
• Tuition reimbursement
• Federal Public Service Student Loan Forgiveness Program

Programs, resources and benefits eligibility varies based on type of employment, agency, funding availability, union/collective bargaining agreement, location, and length of service with the State of Minnesota.

Other Information

Employment information for this position can be found in its collective bargaining agreement or its plan document at http://mn.gov/mmb/employee-relations/labor-relations/Labor/.

AN EQUAL OPPORTUNITY EMPLOYER

Minnesota State is an equal opportunity employer/educator committed to the principles of diversity. We prohibit discrimination against qualified individuals based on their race, sex, color, creed, religion, age, national origin, disability, protected veteran status, marital status, status with regard to public assistance, sexual orientation, gender identity, gender expression, or membership in a local commission as defined by law. As an affirmative action employer, we actively seek and encourage applications from women, minorities, persons with disabilities, and individuals with protected veteran status.

Reasonable accommodations will be made to all qualified applicants with disabilities. If you are an individual with a disability who needs assistance or cannot access the online job application system, please contact the job information line at 651-259-3637 or email careers@state.mn.us. Please indicate what assistance is needed.