Digital Marketing Coordinator
Job description
Every employee of North Star Mohican Casino Resort is expected to greet and service our customers in a friendly, respectful manner and create a warm, fun atmosphere so that our customers feel welcome and enjoy visiting our establishment. North Star Mohican Casino Resort strives to provide a positive team environment where everyone contributes.
GENERAL RESPONSIBILITES:
Program all direct mail offers in campaign management system in an accurate and timely fashion.
DUTIES:
- Ensures that the highest standards of customer service are maintained in accordance with policies and procedures set forth by North Star Mohican Casino Resort.
- Must maintain an acceptable departmental attendance record.
- Must be reliable and prompt when reporting to work.
- Must wear the approved departmental uniform.
- Must adhere to all established rules, regulations, procedures, and policies of North Star Mohican Casino Resort and the Marketing Department.
- Assist in coordinating and executing the implementation of all database marketing including direct mail, email, App and tier communications programs.
- Return all guest inquiries regarding their direct mail offers with the highest degree of guest service skills.
- Maintain proforma and post analysis reports for all direct marketing initiatives monthly.
- Maintain guest database records with a high degree of accuracy.
- Responsible for maintaining all records pertaining to the response and tracking of all database programs in an organized fashion.
- Assist in writing coupon copy and request and create appropriate coding for tracking all offers.
- Coordinate with the marketing management and other appropriate staff to determine appropriate matrix setup, information, and system settings for each direct mail project.
- Must have a positive attitude and provide a teamwork structure within the department.
- Must adhere to the Casino’s Drug and Alcohol-Free Workplace Policy during employment.
- Must maintain compliance with all workplace policies, procedures, ordinances, laws, and other communicated expectations, including but not limited to: Employment Manual, Gaming Ordinance, State Gaming Compact, Tribal Internal Controls, Departmental Procedures, memos, or other communication from supervisory or regulatory personnel.
- The above-mentioned duties and responsibilities are NOT an all-inclusive list, but rather a general representation of the duties and responsibilities associated with this position. The duties and responsibilities will be subject to change based upon organizational needs and/or deemed necessary by the department manager.
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