Job description
Glanbia Performance Nutrition is a global consumer product company. GPN’s brand portfolio consists of – Optimum Nutrition, BSN, Isopure, Think!, Body & Fit, Amazing Grass and SlimFast, each with its own brand essence.We are hiring a Digital Content Manager!
As a manager, you will lead a small team of 1 or more content specialists. You will get to organize and manage the content strategy across leading brands to engage with who we are speaking with, what do we want to say, and how to we pay this off, through the project management, activation and execution of all content through, paid owned and earned channels in collaboration with other centers of excellence.
Responsibilities include:
Be the person on point for a portfolio of brands, managing briefing and project management of all integrated marketing brand deliverables
Partner with Brand, E-comm, DTC, Shopper, Social, PR teams to understand brand strategic plans and digital content needs covering a variety of areas including but not limited to:
Retailer (E-comm) Store Fronts, DTC Product Detail Pages
Web Content (homepage hero, images, copy, landing pages, etc)
Digital Paid Media for National above the line & retailer.com (video, display, social, audio, search, custom content, etc.
Video Shoots/Scripts
Social Media (Ads, owned & influencer)
Integrations with Shopper programs and social and PR initiatives
Develop holistic content strategies for brands that intersect consumers is in their journey, with appropriate brand communication for the person and channel, and ensure the right content is created and executed in a timely fashion
Interpret the content strategy and drive the content for Digital Activation plans from Brief to Execution
Own the paid media trafficking sheet
Analyze competitive content
Continuously update the department wide organization and communication streamlining
Education / Experience
4 year -BA/BS degree in a marketing or business-related field with at least 3 years of experience
Digital marketing, content strategy and/or content creation
Project management skills in collaborative software - Ideally Wrike
Well-developed organizational and project management skills to manage multiple brands and initiatives simultaneously.
Performance marketing and media management exposure- a plus!
We want a Digital Content Manager with a consumer first attitude and strong project management skills. We want someone who is obsessed with content that connects with consumers and loves collaboration. This is a hybrid position (1-2 days in office) from Downers Grove, IL. GPN offers M/D/V/401/PTO and more!
#LI-hybrid
At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a wide variety of candidates, and we will give your application consideration, without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.
At Glanbia our culture will celebrate individuality, knowing that together we are more.
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