Audience Development Manager, Social Video, Wirecutter
Full Time
New York, NY
Posted
Job description
The
mission
of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
Note for US based roles: Any offer of employment is contingent on providing proof of Covid-19 vaccination prior to your start date, subject to approved medical and/or religious exemptions, in accordance with applicable law.
Job Description
About the position
Wirecutter is seeking a video producer with a strong editorial background to lead production and growth in video across off-platform channels. This role is collaborative and creative to the nth degree, but also demands eagle-eye coordination and product management day in and out. In this role, you will report to Wirecutter's director of audience development, and work with teams across Wirecutter — from experts in editorial to strategists in social to whizzes in SEO — to develop great content, hone our identity, and ensure our mission is delivered across established and emerging off-platform channels.
Wirecutter’s social videos are a respite. They inform and delight our followers (and new audiences) with tips, hacks, and insights that make their lives easier — and give them a behind-the-scenes look into the rigorous testing that separates Wirecutter from the rest.
You’ll pitch, script, shoot, edit, plan, strategize and more, bringing Wirecutter’s guides and advice to life in new ways. You’ll also track video successes and opportunities, steering what Wirecutter’s video presence should look like. You should love visual storytelling, audience segmentation, data, and partnering with colleagues to try new things — both strategically and experimentally. The role is based in New York, and you’ll produce shoots both remotely and at Wirecutter’s Long Island City office.
Responsibilities
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Lead Wirecutter’s social video and visual strategy to grow and engage audiences
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Oversee and contribute to production of social videos, from ideation to publishing
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Run day-to-day operations across social video platforms, including TikTok, Instagram Reels, and YouTube Shorts
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Produce in-person and remote shoots, coordinating talent, assets, scripts, and logistics
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Bring video franchises to life as part of our larger editorial strategy
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Work with Wirecutter journalists to plan seasonal and event-based content, and identify coverage areas with high audience interest
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Evangelize best practices to the Audience and larger Editorial teams, inspiring collaboration and contributions
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Coordinate a diverse team of editors to contribute to video, ensuring a range of perspectives is represented
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Develop contributor toolkit that empowers our journalists to share their reporting through video
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Enhance our Best Practices playbook to support pitches and contributions
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Support development of creative brand guidelines
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Collaborate with New York Times teams and other partners to increase the reach of Wirecutter's journalism
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Report actionable insights on off-platform performance and best practices to stakeholders across the company
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Engage with Wirecutter’s followers off-platform, promoting an organic dialogue and reporting out on feedback trends
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Perform related work as assigned that drives audience engagement and growth
Basic Qualifications
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7-10 years of experience producing editorial video for digital media groups
Preferred Qualifications
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A track record of using video to grow audiences on social accounts
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Experience conceptualizing, planning, and executing quality editorial video content
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In-the-weeds experience coordinating schedules, teams, shoots, and documentation with an obsessive eye to detail and organization
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Excellent editorial judgment, with your finger on the pulse of what people are talking about online
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An eye for design, typography, and modern aesthetics
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Proficiency with the Adobe Creative Suite
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Familiarity with rights and clearances for obtaining audio and third-party footage
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Comfort with analytics tools like Google Analytics, Chartbeat, and social analytics
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Passion for The New York Times’s and Wirecutter’s mission and commitment to being a part of our innovation and growth
Locations
Even with our office in New York City, Wirecutter remains a highly remote-friendly culture and is proud to employ incredible people across the country. Right now, we are eligible to hire in the following states: CA, CO, CT, FL, GA, HI, ID, IL, IN, ME, MA, MI, MN, NH, NJ, NM, NY, OH, OR, PA, TX, UT, VA, WA.
About Wirecutter
Wirecutter strives to be the most trusted product recommendation service on the internet. We obsessively test and report on thousands of items each year to recommend the best of everything. Our goal is to save you time and eliminate the stress of shopping, whether you’re looking for everyday gear or gifts for loved ones. We work with total editorial independence. That means nothing appears on the site as a recommendation unless our writers and editors have deemed it the best through our rigorous reporting and testing. Wirecutter was founded in September 2011 and acquired by The New York Times Company in October 2016. Wirecutter is mission-driven and reader-supported; learn more about us here.
Overview of Benefits at Wirecutter and The New York Times Company:
Though Wirecutter has a physical office in New York City, the company promotes and encourages a remote workforce, so that our employees can work in flexible and comfortable ways. We are committed to career development, supported by a formal mentoring program as well as tuition reimbursement. We believe diversity fuels innovation and creativity, and we have a variety of affinity and employee resource groups and task forces across The New York Times Company and Wirecutter dedicated to fostering a diverse and inclusive workplace.
The New York Times Company and Wirecutter provide employees and their families access to a comprehensive suite of benefits that includes not only medical, dental, and vision coverage, but also programs that help support their wellness goals. We offer a full suite of work/life assistance benefits including a generous parental leave policy, which was recently expanded in response to employee feedback. Employees giving birth now receive 20 weeks of paid leave. Non-birth, including adoptive parents, spouses, and parents also receive 20 weeks of paid leave. In addition, we also offer 401k matching.
The annual base pay range for this role is between $125,000.00 and $135,000.00.
The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.
The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws, and will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable "Fair Chance" laws.
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