The overall goal of the Enrollment Management office is to recruit a suitable class each year, from different US and international territories, backgrounds and experiences. It is with this in mind that the Assistant Director of Enrollment Communications be able to communicate to a variety of audiences, in many cases simultaneously, to help the office reach its goals each year. The ADEC must be able to adjust messaging by audience and be aware of trends that will garner positive reactions and responses to not only the enrollment management office, but to Washington College as an institution.

Position description and essential duties:

Reporting to the Director of Admissions, working under the umbrella of enrollment, directly with the admissions and financial aid offices, and as a co-liaison to the Office of Marketing & Communication, the ADEC will:

• Develop content that delivers messages to a variety of populations for the purposes of recruiting and enrolling an incoming class each cycle. Populations include high school sophomores, juniors and seniors, parents, admitted students, students who have committed to the College, transfer students, school counselors, community leaders, etc.
• Content development involves doing research on the above-mentioned audiences to gain knowledge of best practices, taking insights from both admissions and financial aid offices regarding those audiences.
• Helping to provide consistent updates on the College’s website, specifically the admissions and financial aid pages, pertinent to recruitment seasons, changing on demand when necessary.
• Help with and advise on content for print materials relative to admissions and financial aid.
• Report on and analyze data based on open and response rates, providing insights on improving the office’s communication for future projects.
• Help with strategy for social media outlets, including Instagram, Snapchat, TikTok, etc., and serve as a supervisor to students tasked with social media postings.
• Participating in professional development to continue best practices and staying on top of new trends, research, etc.
• Serve on committees or action groups that work with vendors or partners to the Enrollment Management office, including those that market and communicate on behalf of the institution. These include, but are not limited to, Slate, Capture, CampusESP, Niche, etc.

Experience:

• 2-3 years of substantial communication experience within an institution or company
• Knowledge of higher education recruitment trends
• Relevant educational experience
• Minimum of a bachelor’s degree from an accredited institution

Additional skills:

• Attention to detail within all content
• Organizational skills and being able to handle multiple projects at once
• Creative and innovative
• Problem-solving
• Ability to communicate to multiple audiences, including those from underrepresented populations.

Schedule:

• Must be available to work 40 hours/week during regular daytime business hours