Position Title

Assistant Athletics Director for Championship Experiences & Brand Elevation

About this Opportunity

Inclusive Excellence Statement

At Ball State University, inclusiveness and freedom of expression are a part of our enduring values and inform all of our efforts. We encourage applicants to familiarize themselves with our Inclusive Excellence Plan to learn more about our commitment and to identify how you might contribute to these efforts.

Benefits and Community

https://www.bsu.edu/about/administrativeoffices/humanresources/jobs/benefits-and-community/professional-staff

Live Near Your Work - If you are considering living near the Ball State area, please visit the following link to learn more about relocation and living in east central Indiana:

https://www.bsu.edu/about/live-near-your-work

FLSA

Learned Professional Exemption

Hrs/Week

40

Length of Assignment

Full-Time At-Will

Position Function

The Assistant Athletics Director for Championship Experiences & Brand Elevation supports an inclusive culture, with focus on building strong, positive relationships and a structure for brand awareness that will support the University and Athletics strategic goals and initiatives, including providing the best fan experience in Indiana and providing value to the University, Muncie, and surrounding communities.

Minimum Education

Bachelor’s degree from an accredited university.

Minimum Experience

3 years of progressively increasing responsibility and experience in athletics marketing, fan experience, brand management, or an equivalent combination of education and experience.

Minimum Other

Authorization to work in the US

Candidates for searches must have current authorization to be employed in the U.S. without employer sponsorship.

Preferred Education

Master’s degree from an accredited university.

Preferred Experience

5 or more years of progressively increasing responsibility and experience in athletics marketing, fan experience, brand management, or an equivalent combination of education and experience.

Preferred Other

Pre-Employment Screening

Requires successful completion of a background check and education verification.

Position Title(s) Supervised

Director of Experiential Marketing
Marketing Graduate Assistants
Student Workers
Sport Supervision To be Assigned

Required Certifications

EEO Statement

Ball State University is an Equal Opportunity/Affirmative Action employer that is strongly and actively committed to diversity within its community. Women, minorities, individuals with disabilities and protected veterans are strongly encouraged to apply. All qualified applicants will receive equal consideration for employment without regard to race, color, ethnicity, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, disability, protected veteran status or any other legally protected status.

About Ball State University

Ball State University is located in Muncie, Indiana, on an attractive campus 45 miles northeast of Indianapolis. Approximately 22,000 graduate and undergraduate students enroll in one of eight academic colleges that offer 120 undergraduate programs. We offer more than 140 master’s, doctoral, certificate, and specialist degrees, with many of them ranking among the best in the nation. We engage students in educational, research, and creative endeavors that empower our graduates to have fulfilling careers and meaningful lives enriched by lifelong learning and service, while we enhance the economic, environmental, and social vitality of our community, our state, and our world.

There's more to discover IN Indiana! Visit the following link to learn more:

IN Indiana

Department

Athletic Marketing & Promotion:110045

Department Information

Department Email or Phone Number

alex.perry@bsu.edu

Ranking

1

Job Duty

Provides leadership and is accountable for the day-to-day operation of the Championship Experience and Brand Elevation team to create and implement comprehensive marketing campaigns for each sport to increase attendance by engaging students and external fans at all events.

Ranking

2

Job Duty

Ranking

3

Job Duty

Ranking

4

Job Duty

Accountable for all in-game sponsor fulfillment and oversees the design of all in-game sponsor fulfillment initiatives.

Ranking

5

Job Duty

In collaboration with University constituents, assist with the day-to-day operation of the Ball State licensing program, with the goal of developing strategies to increase revenues through licensed products, improve customer experience and satisfaction, and grow the Ball State brand.

Ranking

6

Job Duty

Provide leadership and supervision for the Director for Experiential Marketing, who coordinates all in-game, half-time, and special event promotions, along with Graduate Assistants (2) and Student workers. Additional supervision of assigned sport programs as assigned.

Ranking

7

Job Duty

Collaborates with multiple departments to drive growth for the department, including the ticket office, development, strategic communications, Learfield, University Marketing & Communications, and Student Affairs.

Ranking

8

Job Duty

Develops and implements an effective brand strategy that leverages Ball State Athletics throughout all department sponsorships by managing Learfield-Ball State Sports Properties media rights relationship and collaborating with third-party licensing partners, University Marketing & Communications, and Office of Corporate Relations. Provides direction and guidance to licensing partners that results in increased revenue from sponsors and expands Ball State’s brand presence overall.

Ranking

9

Job Duty

Collaborates with the Mid-American Conference team that supports Fan Experience and identifies and implements initiatives that leverage #MACtion to improve awareness of the Ball State brand and promote Ball State athletic programs and student-athletes.

Ranking

10

Job Duty

Provides leadership and coordinates with the University’s Digital and Email Marketing teams to develop comprehensive communication strategies to successfully promote the Ball State brand.

Ranking

11

Job Duty

Ensures proactive communication and smooth delivery of services between Ball State Athletics and all applicable University administrative units.

Ranking

12

Job Duty

Serves as department liaison to Ball State University band and collaborates with the Director of Athletics Bands to ensure ‘The Pride Of America’ Marching Band, cheerleading, Code Red, and mascot provide meaningful and engaging experiences for fans.

Ranking

13

Job Duty

Executes special projects, strategic planning initiatives, and other duties as assigned by the Deputy Athletics Director.

Ranking

14

Job Duty

Promotes the philosophy and objectives of the intercollegiate athletics program by adhering to all Departmental policies and procedures, as well as rules and regulations of the University, the Mid-American Conference, and the NCAA. Ensures compliance with all applicable University, MAC, and NCAA rules and regulations.

Ranking

15

Job Duty

Perform other related duties as assigned.

Posting Number

202301300P

Desired Start Date

06/01/2023

Position End Date (if temporary)

Open Date

05/12/2023

Applications Accepted Through Date

05/26/2023

Open Until Filled

No

Information regarding transcripts

The option to upload transcripts is available. Original, official transcripts showing the highest related degree earned is required at the time of hire (even if obtained at BSU). Degree verification will be conducted.

Special Instructions Summary