Job description
Overview:
TekWissen Group is a workforce management provider throughout the USA and many other countries in the world. Our client is the largest private broadband company in America, providing advanced digital video, Internet, telephone and home security and automation services over its own nationwide IP network. The client is committed to creating meaningful moments of human connection through technology. The largest private broadband company in America, we proudly serve six and a half million homes and businesses across 18 states. They are dedicated to empowering others to build a better future and celebrate diverse products, people, suppliers, communities and the characteristics that make each one unique.
Role Summary:
The Manager serves as the digital product owner for Client's Mobile services. This person will serve as the bridge between internal and external stakeholders while executing and driving shared initiatives. To be successful, you'll need to demonstrate proven skills in managing internal and external relationships for results, operations business/performance management and demonstrate deep experience in running both long- and short-term projects and daily marketing campaigns. Strong communication and analytical thinking skills are also necessary to have the right level of impact and influence. This role will serve as the single Digital point of contact into the Product Marketing organization, ensuring product updates and enhancements are optimized on client. You will own all product related KPIs for these products, including, but not limited to, revenue and attach rate. The Manager will use market research and competitive analysis to develop strategies to optimize the digital experience for each product.
- Implements and assists with the development of strategic and tactical marketing programs to ensure the company achieves all product-related digital revenue goals.
- Leads launch efforts as new product offerings develop to ensure optimal digital customer experience and performance.
- Owns the Digital team relationship with Product Operations, Product Marketing and Product Dev & Mgmt to support product feature enhancements and ancillary launches on Client.
- Utilizes market research and competitive analysis to develop strategies to optimize the digital product experience.
- Researches and analyzes consumer behavior information to determine trends and identify opportunities for revenue growth.
- Understands digital roadmap when defining project scope and requirements with product team, internal and external partners.
- Leverages digital marketing principles and techniques to create a digital experience that leads to sales.
- Works closely with agencies and Digital UX team to optimize experiences.
- Ensures product positioning is well-articulated in digital channels.
- Manages digital project timelines and SLA’s; coordinates implementation with Digital team partners.
Qualifications:
- Five or more years work experience
- Three or more years of online, sales and/or marketing experience with focus in product marketing/merchandising or digital media
- Understands how to leverage digital tools such as web analytics, content management and multivariate testing systems to optimize online performance
- Strong sales stimulation and campaign management skills required
- Strong sales/marketing relationship building skills required
- Must be able to work independently with minimal guidance
- Track record of driving increased results performance
- Excellent communication and people skills required
- People/team management skills and expertise
- Bachelor’s degree required
TekWissen® Group is an equal opportunity employer supporting workforce diversity.
Job Types: Full-time, Contract
Pay: $45.00 - $47.00 per hour
Work Location: Hybrid remote in Atlanta, GA 30328
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