Job description

It’s an exciting time to join Godshall’s Quality Meats! We’re the world’s largest producer of Turkey, Chicken, and Beef Bacon and we’re also America’s 3rd largest Turkey Bacon Brand and growing fast.

We made history in 2017 and became an Employee-Owned Company, so all team members share in our mutual success.

Job Purpose

We’re looking for someone with a passion for selecting and coordinating our Influencer marketing campaigns and Consumer Events programs. Reporting to the Executive Director of Marketing, you will collaborate with our external social media agencies and talented in-house team of marketers and graphic designers. The successful candidate will help curate the storytelling of Godshall’s through a mix of memorable digital content and experiential consumer events and will work to expand brand awareness, drive purchases, and build consumer loyalty.

For the Influencer marketing component of this position you will coordinate Influencer Marketing Campaigns that deliver memorable content for use on our social media platforms. You will select and collaborate with paid brand influencers and promote user generated content.

In the Consumer Event role, you will identify, coordinate and lead Consumer events in relevant cities around the country, including festivals, sporting events, and new store openings, to build brand awareness and encourage product trial. This role requires a high level of creativity, event planning, attention to detail and analytical reporting skills with the ability to measure, report and improve KPI’s and ROI.

Duties and Responsibilities

Primary job duties and responsibilities include:

• Identify and coordinate with paid brand influencers and promote user generated content.
• Create and maintain relationships with influencers to produce content.
• Work with agency partners to ideate and implement a monthly social media calendar with stories that inspire consumer advocacy, brand engagement, product purchase and brand loyalty.
• Respond to consumer questions and comments on social channels and retailer websites.
• Identify, coordinate and attend consumer events nationwide to build brand awareness and encourage the purchase of Godshall products at over 10,000 supermarkets nationwide.
• Execute an average of 2 consumer events per month.
• Manage multiple projects and logistics at once while maintaining attention to detail.
• Perform other marketing tasks as assigned.

Interpersonal Skills

• Reliable, comes to work every day and arrives to work on time
• Comes prepared to contribute
• Works to the best of their ability
• Accepts constructive feedback
• Team player

Qualifications

Minimum qualifications required to successfully perform the job include:

• Bachelor’s Degree
• Experience in Brand Influencer and Social Media Marketing.
• Passion for storytelling and a creative mind to make ideas happen.
• Advanced knowledge of analytics, social media management software influencer coordination, blog writing and digital marketing advertising.
• Attention to detail and the ability to coordinate and execute large consumer events.
• Love of food is a plus.

Working Conditions

• 25%-40% Travel

This position description is only meant to be a representative summary of the major duties and responsibilities performed by incumbents of this position. The incumbents may be requested to perform tasks other than those stated in this description.

The company reserves the right to revise or change this job description as the need arises. This job description does not constitute any written or implied contract of employment.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Tuition reimbursement
• Vision insurance

Schedule:

• Day shift
• Monday to Friday

Ability to commute/relocate:

• Souderton, PA 18964: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• What is your desired salary?

Experience:

• Social media marketing: 1 year (Preferred)

Willingness to travel:

• 25% (Preferred)

Work Location: In person

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