Job description
Imagine...working for a company that knows that its people are the key to its success in the marketplace. A company in which achieving extraordinary results and having a stimulating work experience are part of the same process.
We cultivate and embrace a diverse employee population. We recognize that people with diverse backgrounds, experiences and perspectives fuel our growth and enrich our global culture.
We are looking for an individual who enjoys working in a fast-paced, team oriented environment, likes to be challenged, and values the opportunity to make a difference.
The Senior Brand Manager role will sharpen your leadership, strategic & execution skills while living into the values of a mission focused brand. You will be responsible for driving growth on the Campbell Snacks Division – building and executing plans to meet annual brand, finance & share objectives. Responsibilities include the development of insight-driven marketing strategies, brand positioning, innovation, communication & long-term category vision.
The Senior Brand Manager will also support their director or VP in developing the vision and strategic long-range planning for the total brand product portfolio.
Principal Accountabilities
- Develop holistic view of macro trends, category & competitive landscape, and a deep understanding of consumer motivations to identify key opportunities for growth.
- Partner with Integrated Marketing Team to translate marketing objectives into strong content and activities across social, digital, media and PR.
- Lead business analytics (share, competitive, consumption drivers), monitor performance against business objectives and recommend course corrections as needed.
- Manage monthly consumption analysis and volume forecast, working with demand planning & sales strategy to deliver accurate forecast. Identify risks and opportunities to deliver on annual operating plan.
- Develop category innovation pipeline (line extensions, renovation, new pack/format) from concept development to in-market execution. Lead cross-functional teams through stage gate and commercialization process.
- Collaborate with key partners across sales & insights teams to develop compelling sell-in story and materials.
- Identify strategic knowledge gaps and partner with consumer insights to develop learning plans.
- Manage P&L responsibly while leading the cross function business teams, partnering with Breakthrough Innovation, Finance, Supply Chain, R&D and Sales Strategy & Planning to effectively commercialize and execute plans with excellence and proactively look for opportunities to improve margins
- Manage and develop Associate Brand Manager and/or Brand Manager depending on functional organizational structure.
- Proactively assist team members on other category and or marketing products when needed.
- As an employee of a food manufacturing facility, you are responsible for ensuring food safety and quality by reporting any concerns to the quality assurance department.
Job Complexity
- Proven portfolio brand strategy development using a disciplined approach.
- Positive track record for developing successful breakthrough integrated marketing campaigns with emphasis on digital and social media.
- Aptitude to develop a perspective and tell a clear story with data while communicating with impact.
- Demonstrated ability to translate insights into actionable opportunities with limited information/ knowledge base.
- Ability to be strategic with a view towards the long-term business needs.
- Experience and ability to motivate a high-performing cross-functional team and influence external stakeholders (e.g., key strategic retailers).
- Proven ability to develop category and customer strategies to win in adjacent categories/ new categories.
- Consumer first mindset in developing brand communication strategies.
- Strong collaboration skills to bring to life In-Market Activations and define launch scenarios.
- A willingness not only to learn but to teach and bring fresh thinking to the team as we seek to continually improve our knowledge, skills, and processes in the dynamic and competitive food industry.
- A strong attention to detail and the ability to coordinate and manage multiple tasks.
- Enthusiasm for marketing, curiosity for the consumer & passion for the brand.
Leadership Profile
- An individual who sets a clear vision and creates positive energy and focus across the team to deliver on that vision while demonstrating our 5 C’s.
- Clarity of thought through ambiguous situations.
- Highly resourceful with a tenacious “can do” attitude.
- Resilience through high visibility and pressure.
- Catalyst for change for a more impactful outcome.
- Collaborative, but can hold people accountable for total business impact.
- Prides themselves on knowing the business and our target consumers better than anyone else.
Job Specifications
- Bachelor’s degree in business or related field – MBA preferred; 7+ years consumer marketing or related industry experience, preferably in the food industry.
- Excellent communication/presentation skills; ability to inform, influence and collaborate across functions and with all organization levels.
- Strong creative thinking with demonstrated ability to build activations with creative, digital, social, PR, and media agency partners.
- Strong ability to be proactive, yet flexible as priorities shift.
- Strong strategic and innovative mindset to solve brand business problems.
- Ability to effectively prioritize and execute tasks within tight timeframes and deadlines in a dynamic working environment.
- Experience with Microsoft Office, IRI Unify, Nielsen & SPINS.
- Strong analytical skills and business/financial acumen.
- Experience within the Food & Beverage industry is an asset.
Compensation and Benefits:
The base salary range for this full-time, salaried position is between
$105,000.00 - $194,400.00
Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.
The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion, or any other classification protected by law.
In that regard, U.S. applicants and employees are protected from discrimination based on certain categories protected by Federal law.
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