Tire Rack is seeking an experienced SEM Manager to join our in-house Digital Media Buying team! This individual will serve as the main point-of-contact for our largest paid search channel. We are looking for a professional that plans and executes a cohesive strategy, while adhering to a set budget while delivering a profitable return. High-level responsibilities will include: managing keyword bidding and return targeting, maintaining shopping campaigns and the datafeed, and identifying opportunity for optimization. Experience with bid management tools and a history of campaign success are must-haves for this role. Our ideal candidate will also have experience driving high-volume web traffic and/or automotive industry experience.

Interested? We would love to chat! Apply now or visit us at https://www.tirerack.com to learn more!

Responsibilities:

• Manage SEM execution across multiple platforms and with numerous accounts
• Maintain weekly reporting to assess performance and identify opportunity
• Coordinate tactical routine account hygiene to optimize performance
• Modify ad copy to reflect brand messaging and introduce new promotions
• Maintain datafeed to ensure product availability, exposure and performance
• Collaborate with key vendor partners for a cohesive strategy
• Develop and maintains the keyword, campaign and account hierarchy
• Identify the latest industry trends, technologies and strategies
• Deploy change when called for by industry best practice
• Administer bid strategy to reflect priorities and achieve business goals
• Lead the Digital Media Buying Coordinator and a growing team of SEM professionals

Qualifications:

• Strong understanding of the digital, SEM, paid search landscape
• Bachelor’s degree, preferably in marketing, business, or communications
• 3+ years of related experience
• Experience using search and shopping as effective marketing channels
• Exceptional communication skills
• Proven ability to manipulate data and present large data sets
• Demonstrable experience using bid management tools
• Robust knowledge of business analytics
• Strategic thinker with the ability to create and innovate
• Track record of growth and success
• Proved leadership with the ability to teach, mentor and develop.