Product Marketing Associate, Strategic Retirement Solutions
Job description
Whether you’re looking for a high-energy, inclusive atmosphere or a company that understands the importance of work/life balance, Commonwealth is your match! From generous bonus and 401(k) programs to tuition reimbursement and opportunities for flexible work schedules, Commonwealth is focused on helping its employees thrive in an environment suited to their needs. On top of all that, the Wealth Management department offers a hybrid work schedule, so you’ll be able to work from home part of the time!
The product marketing associate is responsible for creating advisor-facing content, in collaboration with our internal and external partners, that positions Commonwealth’s retirement capabilities, insights, and products as indispensable solutions for our advisors and their retirement plan clients. This role is part of a team dedicated to creating and promoting our broad retirement plan expertise, high-quality solutions, and innovative resources in support of our advisors’ retirement plan business.
Key Responsibilities
- Creating meaningful, actionable content about our products and services that focuses on benefits to our advisors and their clients
- Supporting Strategic Retirement Solutions initiatives in partnership with our team, internal and external subject-matter experts, and partners
- Proactively supporting consultants and management by crafting meaningful messaging about new offerings, updates, and changes
- Delivering high-quality, up-to-date collateral for our advisors and their clients
- Maintaining marketing and communication assets
- Organizing and creating promotional materials for advisor-facing events and webinars, working alongside our partners and team stakeholders
Core Strengths and Skills
- At least 5 years of experience in financial services marketing, preferably with a focus on the retirement plan/IRA market
- Experience planning the cadence and timing of marketing communications based on advisor needs and organizational goals as well as market events
- Knowledge and understanding of independent advisors, their business models, and the retirement plan industry
- Understanding of and affinity for digital marketing, SEO, and marketing technology
- Experience using Salesforce to analyze marketing efforts and optimize effectiveness and reach
- Four-year college degree in marketing, communications, or related field
- Industry-specific designations or willing to obtain (e.g., AIF, CPFA, CFP)
Picture Yourself Here
Imagine keeping company with big thinkers and even bigger doers who share a common purpose to make a profound difference. Figure in an experience-it-to-believe-it culture, massive growth potential, and benefits galore, and you get the full impression.
We are committed to providing a supportive, equitable environment where you can bring your full, authentic self to your work every day and truly thrive in meaningful ways—personally and professionally. At Commonwealth, everyone plays a part in our success story—and in building a more diverse and inclusive workplace, we are broadening our perspectives and capabilities. Together, our potential is limitless. Come join us on the pathway to a brighter future!
About Commonwealth
Commonwealth Financial Network, Member FINRA/SIPC, a Registered Investment Adviser, provides a suite of business solutions that empowers more than 2,000 independent financial advisors nationwide. J.D. Power ranks Commonwealth “#1 in Independent Advisor Satisfaction Among Financial Investment Firms, Seven Times in a Row.” Privately held since 1979, the firm has headquarters in Waltham, Massachusetts, and San Diego, California.
Turning our advisors into raving fans starts by doing the same for our employees. We foster an environment of excellence, growth, rewards, and fun in equal measure, so our employees genuinely enjoy coming to work. Our refreshing workplace culture has earned us 43 Best Place to Work awards—and counting.
The Fine Print
We care about your online safety as a prospective employee and encourage you to exercise caution when responding to job postings online. Commonwealth will never ask potential hiring candidates to pay or transfer funds as a precondition of interviews or employment, nor will we authorize recruiters or agents to do so on our behalf.
Commonwealth is an equal opportunity employer, making intentional efforts to source the very best talent from all backgrounds.
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