SUMMARY:

The Patriots Social Media Associate will help execute content strategy with the goals of maximizing reach, growing our overall audience, and to entertain, engage and inform our fan base. The Patriots Social Media Associate will interface with social media, digital and video departments along with other departments within our organization to assist as needed in helping package, post, and promote our content to reach fans on all platforms.

The ideal candidate will be highly attentive to detail and possess superlative communication and organizational skills.

DUTIES AND RESPONSIBILITIES

• Help brainstorm copy for links to article posts on all social media platforms including Facebook, Twitter, Instagram, YouTube and TikTok. Coordinate approvals as needed.
• Help prepare videos for posting on YouTube, including title, thumbnail, end cards and monetization.
• Oversee live streams on Facebook and Twitter, including press conferences, pre and postgame shows and any event streams.
• Assist with content publishing and updating of Patriots.com using a CMS (Content Management System).
• Build photo galleries on Patriots.com, including but not limited to, Lil Pats Fan and PETriots monthly galleries, travel photos, pregame arrivals and locker room galleries.
• Write titles and abstracts for videos on Patriots.com that incorporate SEO and organizational messaging.
• Facilitate social and digital sweepstakes along with contests to include preparing and uploading rules, handling fulfilment, tracking and managing winners.
• Select, size, color and watermark photos for posting and assist in sizing, watermarking and coloring video content on game days if needed.
• Manipulate graphics templates by changing photos and text for each content piece.
• Assist with community management, including emails, Facebook messages, Twitter mentions and comments on all platforms; handle fan pack requests and fulfillment; flag story ideas and content opportunities.
• Monitor and update weekly, monthly and yearly content calendars to track daily posting and share notable or historical dates including anniversaries, birthdays and milestones.
• Help with media availability notes archive, listening and taking notes during press availabilities, including radio appearances.
• Transcribe videos and add closed captions.
• Collaborate on podcast promotion, assisting with internal positioning as well as identifying external interest.
• Support Patriots international efforts as needed.
• Brainstorm content ideas for social activations in addition to organizational projects.
• Collect iPhone content if needed, on game day, in the community, at practice and at events.
• Work closely with social media and marketing teams to ensure brand and sponsor requirements are adhered to.
• Engage in creative problem solving, make suggestions, and provide guidance for changes or improvements to the content production process.
• Provide status reports to Social Media Supervisor and/or project owner as required.
• Special projects and assignments as business dictates.

SUPERVISORY RESPONSIBILITIES

• This position has no supervisory responsibility.

SKILLS AND QUALIFICATIONS

• Bachelor’s degree in communications, journalism, multimedia production or related-field preferred.
• Corporate or brand representation or journalism experience on all social media platforms, including Facebook, Twitter, Instagram, Snapchat, TikTok, YouTube and/or Twitch.
• Experience using content applications and platforms, such as CMS and Social tools.
• Strong computer application skills and experience with various forms of content creation.
• Strong photo editing and proofreading skills.
• Proficiency with Photoshop, Premiere and the Adobe Creative Suite.
• Experience with collaboration/sharing tools such a Google Suite, Slack and Workfront.
• Strong organizational and project management skills.
• Extremely creative and attentive to detail.
• Excellent interpersonal and communication skills, oral and written.
• Highly motivated, self-starter with superlative follow-through ability.
• Experience working in a fast-paced, deadline heavy environment with demonstrated ability to coordinate multiple tasks simultaneously and work on tight deadlines.
• Willingness to work nights, weekends and holidays as required.
• Knowledge of football, the NFL and the New England Patriots a plus.

PHYSICAL DEMANDS

• While performing the duties of this job, the employee is regularly required to sit and use hands to handle or feel
• The employee frequently is required to talk or hear
• The employee is occasionally required to reach with hands and arms
• Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

WORK ENVIRONMENT

• Fast-paced work environment.
• Densely populated on event days.
• The noise level is usually loud on event days.

CERTIFICATES, LICENSES, REGISTRATIONS

• None required.

OTHER DUTIES

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

This company is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.