Paid Social Media Specialist

Full Time
Omaha, NE 68164
Posted
Job description

Remote, in-Office, or Hybrid Opportunity!

Paid Social Media Specialist

HorsePower Brands is a portfolio company of franchise brands in the service industry delivering first in class customer service and experiences. More importantly the services we provide are needed by all consumers across North America. Franchise Rocket is an internal marketing firm that helps support franchisees and external clients with their marketing needs.

We’re a rapidly growing company, and it’s important that you have an entrepreneurial mindset, a positive attitude toward embracing change and can manage while also prioritize multiple, concurrent projects. The Social Manager is responsible for planning and managing paid social tactics for assigned clients. The primary function of the manager role is to have a deep understanding of client goals, monitor campaign quality, and consistently and proactively evaluate new opportunities to maximize performance.

Qualifications

  • 3-5 years of experience in paid social advertising, with extensive experience in social media management (Facebook, Instagram, Twitter, Pinterest, Snap, LinkedIn etc.)
  • Demonstrated experience in direct managing large and complex Paid Social campaigns.
  • Excellent communication and presentation skills both verbal and written.
  • Expertise in using business analytics to drive decisions and identify opportunities for improvement, and to validate the success of key program changes/enhancements.
  • Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention.
  • Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach.
  • High levels of integrity and self-motivation.
  • Google Analytics, Facebook, certifications are a bonus.

Responsibilities

  • Develop and execute Paid Media strategies to drive brand awareness, increase leads/sales.
  • Understand business goals and develop strategic recommendations for digital marketing and technology solutions to achieve milestones.
  • Develop solutions through an in-depth understanding of the paid media platforms and tools for Google Ads (organic and paid per clicks), Paid social media and third-party management, reporting, and optimization tools as necessary.
  • Ability to manage and supervise a diverse group of employees and simultaneously work toward many company initiatives at once.
  • Oversee day-to-day management of campaigns and ensure brand consistency
  • Facilitate scaling brand and company awareness through various social media channels.
  • Ensure brand consistency in copy through tone, voice and terminology
  • Supervise all aspects of social media interaction between teams and ensure a positive experience
  • Create actionable plans to grow leads through popular social media platforms such as Facebook, Twitter, Pinterest, and LinkedIn
  • Ensure progress on all platforms by using analytical tools such as Google Analytics and others
  • Proven ability to think strategically, making credible recommendations to clients that drive measurable results

Other Duties:

This job description is not a comprehensive list of all activities, duties or responsibilities that are required of the employee for this job and is subject to change at any time with or without notice.

Perks:

  • Tech Package provided to all new hires
  • Fantastic Company Culture
  • Flexible work schedule
  • Company Events
  • Unlimited PTO
  • Benefits
  • Cool SWAG!

Physical Demands:

The physical demands described here are representative of those that must be met by an Associate to successfully perform the essential functions of this job. The Associate should be able to stand, sit at an office space, see, hear, and understand speech, communicate, lift computer equipment, supplies and materials, use office equipment and computers. The Associate is exposed to typical office working conditions. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting the Human Resources Department at 402.925.3112 ext 4.

SVHB Marketing LLC d/b/a Horsepower Brands is committed to Equal Employment Opportunity and to attracting, retaining, developing, and promoting the most qualified employees without regard to their age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status or any other characteristic prohibited by federal or state law.

**EOE/E-Verify Employer**

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