The Position

National Access Marketing Director – Cigna/ESI Account Alignment

Portfolio Marketing is a key component of Genentech’s newly unified Marketing Function and serves as a catalyst for Genentech’s world class marketing organization. The Portfolio Marketing team shapes customer beliefs and behaviors through the value of our full portfolio of products. As a team, we are forward looking, identifying business opportunity through macro-trends in the market place. We have deep customer knowledge, we set the standard for the Marketing Function to deliver on the needs of portfolio customers, we shape portfolio marketing strategy, and we execute on portfolio marketing opportunities.

The National Access Marketing Director partners with Genentech’s National Access Decisions team leadership to shape marketing strategy and execute with targeted portfolio customers. In this role, the Marketing Director will work directly with the aligned National Access Decisions Teams in setting national account marketing strategy, prioritizing key portfolio marketing opportunities at the segment and account level and executing in partnership with the Account Team.

The National Access Marketing Director has accountability to deliver on the four Customer Engagement objectives:

• Return to growth
• Drive successful launches and deliver on TA priorities
• Deliver integrated customer experience
• Advance pricing philosophy

CMG Operating Principles (I put the patient first always; I am tenacious in meeting customer needs; I act on behalf of the whole company, not just my own team; I am accountable; I use time and resources to create the most impact; I am inclusive; I have a bias for action; I build a culture of trust; My career will thrive as I grow my capabilities and increase my impact; I act with integrity).

Key Job Responsibilities

• Serve as key partner with National Access Decisions Team to drive portfolio performance
• Serve as subject matter expert on national customers and marketing function/CMG portfolio priorities
• Assess macro healthcare trends and their implications for Genentech’s portfolio
• Develop Portfolio Marketing strategy to meet long-term (5 year) and short-term (90 days) CMG objectives with measurable impact
• Set the standard for high impact, consistent marketing strategies and tactics for population health customers (payers, health systems and organized provider entities)
• Execute on portfolio marketing opportunities with our largest, most influential national organized customers (United, Anthem, Cigna/ESI, Aetna/CVS, Humana,…)
• Partner across the Marketing Function to drive coordinated marketing engagement
• Partner with internal stakeholders across Squads and Functions including USMA, the new USMA Partnering Squad, Market Access & Government Affairs, and Genentech Business Operations to achieve CMG objectives
• Coach & mentor across Portfolio and Squad Marketing teams
• Manage marketing/advertising agencies and associated budget to ensure high quality and timely deliverables
• Lead and participate in Work Product Teams (WPTs) to meet Marketing Function and CMG 5-year strategies and 90-day priorities
• Play a leadership role in the Portfolio Promotional Review Committee (PRC) to ensure development of compliant and effective promotional tactics and effective pull-through of these tactics. Partners closely with Legal and Regulatory organizations

Demonstrate Advanced Marketing Capability within the following Key Areas

• Customer, Product and Market Insights: Ability to understand, integrate and synthesize insights across customers, competitors, therapeutic or business areas and markets to inform customer-centric business decisions
• Financial Acumen: Ability to use financial information and capabilities to inform investment decisions, manage external partners and budgets, and drive sound business decisions
• Value Creation: Ability to develop and communicate the unique value and promise that Genentech’s products and solutions provide to its customers
• Business Strategy: Ability to make choices and identify key metrics to deliver measurable customer and financial objectives that drive business forward.
• Customer Experience: Ability to create and execute customer-centric programs and solutions to positively and meaningfully engage customers across the care continuum
• Market Execution: Ability to create, implement and iterate impactful tactics with clear and measurable outcomes to the business and the customer
• Account Marketing and Partnerships: Ability to identify, develop and maximize effective working relationships with customers and partners to gain alignment on customer needs and optimize business and customer outcomes

Skills and Competencies

• Strategic Agility: Link responsibilities with the mission of the organization; focus on opportunities that add the most value to CMG long-term (5 year) and short-term (90-day) objectives and priorities.
• Inspiring and influencing: Strong influencing & negotiation skills, proven abilities to influence others without authority
• Drive for Results: Leverage market understanding to identify and execute on prioritized opportunities, evaluate impact and iterate
• Managing Change: Ability to flex and thrive in ambiguity while undergoing transformational change, and work in an agile environment. Embrace change, embody a continuous improvement mindset, and exemplify agile principles in day-to-day activities.
• Communication: Help stakeholders understand complex ideas and add clarity to ambiguous situations. Listen well, express ideas fluently and logically, open to diversity of thought and demonstrates truthfulness.

Qualifications

• Bachelor’s degree in Marketing/Business preferred

• MBA or other related graduate level degree preferred

Experience:

• 12-15 years of experience with the significant time in Marketing, Account Management, and/or within organized customer organizations (Payer, PBM, Health System, Specialty Pharmacy, Distributor, etc.)
• Experience in creating marketing strategies, plans and tactics that have strengthened market positioning and driven high-value customer and business outcomes
• Market research/analysis/planning experience in the pharmaceutical, biotechnology or related industry is a plus
• Expertise in organized customer and access issues with strong customer orientation and focus
• Strong knowledge of the healthcare ecosystem including healthcare economics, policy and the regulatory environment
• Strong knowledge across customer types e.g. HCPs, patients, payers, IDNs, distributors, pathways and their business models

Relocation assistance is not being provided

Remote option is not available

The expected salary range for this position based on the primary location of South San Francisco, CA is $176,400.00-$327,600.00. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.

Benefits

Genentech is an equal opportunity employer, and we embrace the increasingly diverse world around us. Genentech prohibits unlawful discrimination based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin or ancestry, age, disability, marital status and veteran status.

Genentech requires all new hires to be fully vaccinated against COVID-19 as of their start date. This requirement is a condition of employment at Genentech, and it applies regardless of whether the position is located at a Genentech campus or is fully remote. If you are unable to receive the vaccine due to a disability or serious medical condition, or because it is prohibited as a result of your sincerely held religious beliefs, you will have an opportunity to request a reasonable accommodation.