Marketing Specialist

Full Time
Boston, MA 02110
Posted
Job description

Interested candidates should send inquiries to Amy McDuff, Director of Human Resources, at careers@murthalaw.com.

Murtha Cullina LLP is a Northeast regional law firm with offices in Connecticut, Massachusetts, and New York. We are currently seeking a Marketing & Social Media Specialist to join the firm as part of a collaborative, team-oriented environment.

At Murtha Cullina, you will find a quality of life-based collegial work environment and a competitive benefits package. We believe that diversity among our staff and lawyers is essential to our continued success. It is our mission to recruit, retain and promote employees, and provide them with the environment and tools needed to reach their highest potential. We invest in the retention and development of our people because we know their success is what helps us become a better firm.

Description:

The Marketing Department of Murtha Cullina LLP has an opening for a Marketing Specialist in its Boston, MA or Hartford, CT office.

Reporting to the Director of Marketing, the Marketing Specialist’s responsibilities include, but are not limited to:

  • Implementation of business development and marketing plans
  • Management of communications-related programs for the firm, practice groups, industry and client teams
  • Maintain the firm’s brand using established guidelines
  • Media and public relations strategy implementation, including preparing and distributing press releases and maintaining media contacts
  • Manage and monitor all firm social media accounts, including developing and maintaining a social media editorial calendar
  • Build on the firm’s existing social and digital platforms by identifying strategic growth opportunities that reflect the firm’s strategic priorities and maximize engagement with targeted audiences
  • Monitor, analyze and report on the firm’s social and traditional media engagement and other key metrics
  • Assist with the maintenance of the firm’s website, including content creation and working with attorneys to create client alerts and blog posts
  • Assist with the planning and organization of firm marketing events, including pre- and post-event promotion
  • Create marketing collateral and ensure that it stays up to date
  • Maintain relationships with vendors
  • Occasional travel to all offices (Boston, Stamford, Hartford, New Haven)

Qualifications:

  • Bachelor’s degree in Marketing or related field
  • Minimum of five (5) years of marketing or business development experience in a professional services organization; legal industry experience highly preferred
  • Excellent oral and written communications skills, including superb attention to grammar, spelling and vocabulary
  • Creative writing and editing skills, along with innovative thinking and approach
  • Excellent project management and organizational skills
  • Ability to work in a high-paced environment, independently and as a member of a team with people of all levels
  • Ability to manage time well, prioritize effectively and handle multiple deadlines
  • Knowledge and proficiency in PC applications, including design programs and MS Office
  • Experience with CRM software
  • Experience maintaining social media accounts, creating targeted campaigns and integrating content across platforms preferred
  • Knowledge of social media tools for monitoring, management and analytics
  • Clear understanding of emerging tools and trends in marketing, digital communications and social media
  • Flexibility to work additional hours as necessary

In addition to your cover letter and resume, please include any relevant samples or your work and/or support of previous accomplishments.

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