Job description
Overview:
We are currently looking for a Manager, Strategy & Consumer Insights to join the team in Richmond, VA. or we are open to remote work arrangements.
This role will provide consumer research support for the Venture Growth System - leading consumer research and insights to move beyond smoking for foundational, discovery and design teams with guidance from direct leadership.
What you’ll be doing:
What we want you to have:
In addition to the opportunity to apply and develop your skills toward key business objectives, we offer an excellent compensation package including a competitive base salary, comprehensive health/vision/dental insurance, participation in our deferred profit sharing and incentive compensation programs as well as a relocation assistance package. Company Overview: Altria has a leading portfolio of tobacco products for U.S. tobacco consumers 21+. Our tobacco companies – which have been the undisputed market leaders in the U.S. tobacco industry for decades – include some of the most enduring names in American business. In combustibles, we own Philip Morris USA, the maker of Marlboro cigarettes and John Middleton, manufacturer of Black & Mild cigars. Our smoke-free portfolio includes ownership of U.S. Smokeless Tobacco Company, the maker of Copenhagen and Skoal, and Helix Innovations, the maker of on! oral nicotine pouches. Additionally, we have a majority-owned joint venture with JT Group, Horizon Innovations, for the U.S. marketing and commercialization of heated tobacco stick products. Through a separate agreement with Philip Morris International, we have the exclusive U.S. commercialization rights to the IQOS* Tobacco Heating System® and Marlboro HeatSticks® through April 2024. Our equity investments include Anheuser-Busch InBev SA/NV, the world’s largest brewer and Cronos Group, a leading Canadian cannabinoid company. Each Altria company is an equal opportunity employer. We are committed to providing individuals with criminal records, including formerly incarcerated individuals and individuals with conviction records, a fair chance at employment. Learn more about Altria at www.altria.com and follow us on Twitter, Facebook and LinkedIn
Lead consumer research and insights for a fortune 200 company with some of the most iconic brands! Have a bachelor’s degree with three plus years of insights experience? If so, we want to speak with you!
We are currently looking for a Manager, Strategy & Consumer Insights to join the team in Richmond, VA. or we are open to remote work arrangements.
This role will provide consumer research support for the Venture Growth System - leading consumer research and insights to move beyond smoking for foundational, discovery and design teams with guidance from direct leadership.
What you’ll be doing:
- Lead consumer research and insights synthesis to drive deep consumer understanding and empathy within the area of future growth to develop and market innovative products.
- Demonstrate subject matter expertise in consumer behavior and journeys to champion the consumer and to identify consumer problems.
- Translate findings into stories from multiple research studies and data sources into simple yet impactful insights that will enable us to meet and exceed adult consumer expectations.
- Build stakeholder relationships and serve as a partner across different functions to build collaborative insights.
- Integrate consumer data and analysis from multiple sources to generate consumer-centric insights and provide actionable business recommendations.
- Manage and develop project pipelines while working on multiple projects and priorities in rapidly changing environment.
- Present to upper levels of leadership as part of a cross functional team to influence business decisions.
What we want you to have:
- Bachelor’s degree and 8+ years of work experience with 3+ years’ experience in consumer insights and activation. (CPG industry, innovation experience, or consulting a plus)
- Strong communications skills including the ability to deliver your recommendations backed by data and insights.
- Experience in marketing research methodologies.
- Intellectual curiosity and the creativity to discover and implement new solutions.
- Critical thinking and strategic planning skills.
- Ability to comfortably and confidently present to all levels within the enterprise.
- Ability to translate analytical results to business implications.
- Excellent oral and written communication skills as well as data visualization.
- The ability to work collaboratively and respectfully with diverse teams in a fast-paced environment.
- Consultative skills, and the courage and confidence to debate
- Passion about discovering new things and ability to learn quickly.
- High level of proficiency with MS Office applications, especially Excel & PowerPoint.
- Comfort working in an evolving role/department.
In addition to the opportunity to apply and develop your skills toward key business objectives, we offer an excellent compensation package including a competitive base salary, comprehensive health/vision/dental insurance, participation in our deferred profit sharing and incentive compensation programs as well as a relocation assistance package.
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