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  Responsible for driving sales through email marketing strategies and campaigns. Orchestrate campaign development, deployment, and support through email best practices and innovation.
• Manage a team of analysts responsible for the coordination and execution of email marketing campaigns, including development, implementation, analysis, and reporting.
• Partner closely with the Sr. Manager of Owned Media Strategy to focus on the core business KPIs.
• Develop and guide implementation of e-mail campaigns that align to key moments of need within the customer’s journey based on insights from strategy, analytics, and behavioral science.
• Partner closely with banner brand teams, digital analytics, and data team to build and execute reporting and dashboards to provide real time, ongoing insights to key internal and external stakeholders.
• Collaborate with banner brand teams to build strategies to grow email file and maintain file health while driving business outcomes.
• Continually improve the e-mail marketing programs with A/B testing. Be an expert in evaluating incremental impact of our communications to sales performance, brand preference and consideration, and NPS.
• Ensure results get shared and learnings get implemented.
• Stay up to speed with laws and policies (i.e. CAN-SPAM, TCPA, GDPR) as well as marketing tech advances to optimize campaigns. Execute communications within legal and best-practice guidelines. Maintain good security practices to protect against consumer data loss.
• Create and maintain an annual and monthly communications calendar based on consumer behavior and goals, promotions, product timelines, and key tentpole campaigns.
• Support development and enhancement on contact strategies

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  3-5 years of experience in the digital marketing space
• Bachelor's Degree required
• Direct to consumer / e-mail marketing experience a must
• Experience working in a managed ESP such as Bluecore or Responsys
• Experience managing or leading a team
• Excellent analytical abilities, rigorous attention to detail and bias for customer-centric planning
• Ability to dive into data to develop consumer insights that inform strategy
• Verbal and written communication skills
• Strong collaborative spirit, and relationship-builder both internally and externally
• Strong Excel & PowerPoint skills

The annual base salary range is $79000-$100000 /yr. This range represents the anticipated low and high end of the salary for this position. This role is also eligible to receive short term incentives that align with individual and company performance. Salary will be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Salary is one component of the Foot Locker, Inc. total compensation package, which includes the below.

• Employee Discount
• Paid Time Off
• Medical | Dental | Vision Coverage
• 401(k) | Roth 401(k)
• Stock Purchase Plan
• Life Insurance
• Flexible Spending Account
• Opportunities for Advancement
• Tuition Reimbursement for Qualified Courses
• Strong Company Culture
• Employee Resource Groups