Job description
Work Your Magic with us!
Ready to explore, break barriers, and discover more? We know you've got big plans - so do we! Our colleagues across the globe love innovating with science and technology to enrich people's lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimaginable with us.
Your Role:
eCommerce Marketing is a global team with colleagues across North America, EMEA and APAC. This is anexciting opportunity to work in one of the leading eCommerce businesses in the Life Science category. The primary focus of the eCommerce Marketing team is to drive profitable growth for the eCommerce business.
**The global Head of Performance Marketing can be based out of either St Louis, MO or Burlington, MA/Greater Boston Area**
This is a highly visible role with opportunities to present and interact regularly with senior and executiveleadership teams. The person in this role will be responsible for developing annual and long-range paid mediastrategies and plans, grounded in customer insights, and built on customer-centric and data-driven principles.They will collaborate cross-functionally within eCommerce, Commercial/Sales, Product, Supply Chain, Finance/Controlling and Regional teams; in order to build paid media plans that clearly outline impact to sales and EBIT, underpinned by industry trends, competitor threats and market opportunities on a global scale. Theywill also be responsible for further strengthening channels that are strong revenue contributors while implementing test & learns, and significantly scaling other channels with respect to revenue contributions and spend.
Who You Are:
Develop annual and long-range paid media strategies and plans
Build and grow capabilities in programmatic display and social, to significantly scale-up revenuecontribution from these channels
Responsible for strategy, planning and execution of paid media programs to meet/exceed financial targets
Manage a large advertising budget
Oversee all paid media channels (paid search, display, social, etc.)
Key contributor to developing the vision and implementation of MarTech roadmap that will enable customer-centric marketing and personalization at scale
Implement measurement solutions to quantify the incremental revenue impact from paid media
Build and develop a high-performing team by attracting and retaining top talent
Drive strategic initiatives forward with agility while collaborating in a highly matrix global environment,effectively communicating and influencing at various levels of management
Minimum Qualifications:
Apply now and become a part of our diverse team!
If you would like to know more about what diversity, equity, and inclusion means to us, please visit https://www.emdgroup.com/en/company/press-positions.html
Ready to explore, break barriers, and discover more? We know you've got big plans - so do we! Our colleagues across the globe love innovating with science and technology to enrich people's lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimaginable with us.
Your Role:
eCommerce Marketing is a global team with colleagues across North America, EMEA and APAC. This is anexciting opportunity to work in one of the leading eCommerce businesses in the Life Science category. The primary focus of the eCommerce Marketing team is to drive profitable growth for the eCommerce business.
**The global Head of Performance Marketing can be based out of either St Louis, MO or Burlington, MA/Greater Boston Area**
This is a highly visible role with opportunities to present and interact regularly with senior and executiveleadership teams. The person in this role will be responsible for developing annual and long-range paid mediastrategies and plans, grounded in customer insights, and built on customer-centric and data-driven principles.They will collaborate cross-functionally within eCommerce, Commercial/Sales, Product, Supply Chain, Finance/Controlling and Regional teams; in order to build paid media plans that clearly outline impact to sales and EBIT, underpinned by industry trends, competitor threats and market opportunities on a global scale. Theywill also be responsible for further strengthening channels that are strong revenue contributors while implementing test & learns, and significantly scaling other channels with respect to revenue contributions and spend.
Who You Are:
Develop annual and long-range paid media strategies and plans
Build and grow capabilities in programmatic display and social, to significantly scale-up revenuecontribution from these channels
Responsible for strategy, planning and execution of paid media programs to meet/exceed financial targets
Manage a large advertising budget
Oversee all paid media channels (paid search, display, social, etc.)
Key contributor to developing the vision and implementation of MarTech roadmap that will enable customer-centric marketing and personalization at scale
Implement measurement solutions to quantify the incremental revenue impact from paid media
Build and develop a high-performing team by attracting and retaining top talent
Drive strategic initiatives forward with agility while collaborating in a highly matrix global environment,effectively communicating and influencing at various levels of management
Minimum Qualifications:
- Bachelor's Degree in Business, Economics, Engineering, Mathematics or related field. MS, MBA or Ph.D. in similar fields is a plus
- 10 or more years of relevant experience with minimum 5 years working in hands-on performance media or DTC growth marketing roles that involved driving direct impact on revenue and profit
- Experience managing an advertising budget of $50M+ and delivering revenue of $500M+
- Experience across Advertising Technology (Search Ads 360, Google Ads, Bing Ads, Google Campaign Manager, Display& Video 360, Adobe, Verizon, Facebook/Instagram, Pinterest, Twitter, Snapchat, LinkedIn) and Data & Analytics platforms (Adobe Analytics, Google Analytics, MMM/MTA, DMP/CDP, Tableau, Data Studio)
- Statistical Techniques: Design of Experiments, Randomization - Test vs Control set, Significance Testing, Confidence Intervals
- Enthusiastic and self-motivated, with the ability to lead projects proactively
- Demonstrated experience building and leading high-performing teams
- Ability to present complex analytical information in clear, concise, and compelling manner to executive leadership to inspire action
- Meticulous attention to detail, with an overall passion for continual improvement
- Innovative and creative, with a logical and methodical approach to problem solving
- Credible and articulate, with excellent communication, presentation, and interpersonal skills
- Ability to communicate effectively with others using the spoken word and in writing clearly and concisely
- Ability to think in such a way as to produce a new concept or idea and to make decisions or take actionsto solve a problem or reach a goal
- Ability to be internally inspired to perform a task to the best of one's ability using his or her own drive orinitiative and to utilize the available time to organize and complete work within given deadlines
Apply now and become a part of our diverse team!
If you would like to know more about what diversity, equity, and inclusion means to us, please visit https://www.emdgroup.com/en/company/press-positions.html
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