Job description
The Head of Digital Marketing is responsible for building and executing on the digital strategy for Nasdaq’s Investment Intelligence (II) business.
We are looking for a roll up your sleeve’s leader with vision and proven experience on how to orchestrate people, processes, channels and the Martech stack to support:
- The best online customer experience
- Digital campaign execution
- Visibility and measurement of online customer engagement
- Measurement and attribution of revenue impact of online and offline channels
- Reporting and analysis of II marketing campaigns
This role requires excellent partnership with Nasdaq’s enterprise digital marketing team and Nasdaq’s Capital Access Platform’s revenue operations team to ensure robust understanding of centrally planned initiatives and how it will positively impact the II business unit.
Additionally, this role is required to understand Investment Intelligence business goals and translate them into an actionable roadmap which is communicated and aligned with all relevant stakeholders.
Responsibilities
- Build and develop a team of digital execution and marketing operations professionals
- Develop an overall digital marketing strategy from ideation to campaign implementation. This includes online customer journeys, constructing web pages/experiences, SEO, SEM, display advertising, retargeting, Social Media Strategy, etc.
- Educate II stakeholders on Social Media Strategy and opportunities to support the strategy
- Oversee excellent set-up, adoption, and execution on MarTech stack
- Set digital marketing KPIs and monitor team progress, ensuring digital marketing campaign and organizational objectives are met
- Partner with revenue operations for measurement and attribution of revenue impact of online and offline channels
- Partner with revenue operations for reporting and analysis of II marketing campaigns
- Work with appointed agencies to ensure the digital marketing objectives and strategies are clearly communicated and aligned
- Keep a close eye on the competition, determine realistic benchmarks, and develop strategies to gain a competitive edge
- Communicate on a regular basis with all relevant stakeholders including sales, marketing teams, revenue operations to ensure all digital efforts are fully synced up
- Plan and manage budget across all digital channels and platforms.
- Track and measure the performance of all digital marketing channels and propose optimization initiatives to maximize marketing ROI
- Keep abreast of the latest digital trends and continued advancements in digital technologies and marketing best practices
- Constantly strive to discover and adopt emerging technologies, digital innovations, and new platforms and systems to optimize organizational productivity and effectiveness
Requirements
- At least 12 years of leadership experience in digital marketing
- Experience in recruiting, developing, and managing a team of digital and marketing operations professionals
- Experience working with digital agencies
- In-depth knowledge and experience using various digital marketing platforms and tools including but not limited (Google analytics, Marketo, Pardot, 6sense, LinkedIn advertising, etc..)
- Proven track record of effective budget planning and management
- Experience interpreting analytics reports and producing actionable insights
- Experience working with and building consensus across teams
- Proven results in effective campaign management and implementation leading to achieving set target objectives
- Degree in Marketing or equivalent
- Travel is required
- Given the global nature of the role, flexibility to accommodate various time zones will be required
- This is a hybrid role - 2 days in-office required.
- Preferred Locations - Atlanta, Boston, New York, Chicago, Philadelphia, Dallas, Toronto, Montreal, London, Edinburgh, Stockholm, Copenhagen.
**Other locations will be considered provided candidates are willing to travel frequently to New York**
Come as You Are
Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.
What We Offer
We’re proud to offer a competitive rewards package that is meaningful, recognizes the unique needs of our employees and their families and incentivizes employees for their contribution to Nasdaq’s overall success.
In addition to base salary, Nasdaq offers significant other compensation (annual bonus/commissions and equity), benefits, and opportunity for growth. Exact compensation may vary based on several job-related factors that are unique to each candidate, including but not limited to: skill set, experience, education/training, business needs and market demands.
Nasdaq’s programs and rewards are intended to allow our employees to:
- Secure Wealth: 401(k) program with 6% employer match, Employee Stock Purchase Program with 15% discount, Student loan repayment program up to $10k, Company paid life and disability plans, Generous paid time off
- Prioritize Health: Comprehensive medical, dental and vision coverage, Health spending account with employer contribution, Paid flex days to support mental wellbeing, Gym membership discounts
- Care for Family: Hybrid home/office schedule (for most positions), Paid parental leave, Fertility benefits, Paid bereavement leave
- Connect with Community: Company gift matching program, Employee resource groups, Paid volunteer days
- Grow Career: Education Assistance Program, Robust job skills training and Professional development opportunities
For more information, visit
Nasdaq Benefits & Rewards Career page
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