POSITION: Group Marketing Manager

REPORTS TO: SVP, Conventional Housing

COMPENSATION: Pursuant to applicable regulations, if this job is performed in a relevant State, the salary range is $85,000-$95,000 plus bonus potential. Eligible to participate in the company benefits plan. We offer health, vision, dental, and pet insurance. We offer a 401(k) retirement plan, student loan assistance, licensing and continuing education reimbursement, parental leave, and housing allowances or gifts.

SUMMARY

The Group Marketing Manager (GMM) is responsible for overseeing all marketing-related efforts and responsibilities associated with a designated group of communities within Cardinal Group’s main business verticals, Student Housing and Conventional Multifamily. The GMM is most importantly a client-centric role, as this individual serves as the first line of communication to internal clients (Operations leadership) and external clients.

A deep understanding of vertical-specific business cycles, seasonal marketing trends, and strategy surrounding the preparation for key leasing windows is a core competency of the GMM role. This client-facing role requires exceptional communication skills and the ability to speak to Cardinal’s vertical integration and effectively infuse thought leadership into interactions with both Operations stakeholders and Clients. The Group Marketing Manager reports to the Director of Marketing and Strategy, a resource to this role in actively seeking ongoing guidance, coaching, and strategic support; especially related to client relations and customized strategic support.

RESPONSIBILITIES (Including but not limited to)

• Drive marketing efforts for an assigned portfolio of properties, including targeted strategies customized for each property relating to lease-up efforts, rebranding, repositioning, and value-add renovation projects
• Effective time management and prioritization of critical needs to manage the expectations and ongoing shifting of priorities related to covering a typical-sized Group of communities (or a combination of client portfolios) that most often ranges from 40 – 80 communities, depending on the size of the Group, community type, and specific client needs.
• Partner with Director of Marketing & Brand Experience to brainstorm, conceptualize, oversee collateral development, and execute/launch custom marketing campaigns when needed for strategic marketing efforts or specific client requests; including full performance data reporting of final results
• Utilize reporting dashboards, internal marketing team members, and agency partners to proactively and routinely monitor marketing tactic and property or portfolio performance across; communicating key findings in a manner where insights and recommendations for improvement or lift are easily understood, attainable, and executable that align with property goals/budget
• Monitor and prioritize actions relating to 'red light' properties weekly, ensuring that marketing performance evaluations are completed and recommendations are delivered to Ops/Client; changes are put into motion upon approval; and the ongoing tracking of performance lift is documented and shared with key stakeholders while property rebounds to budgeted occupancy and trend forecasts
• Regular communication with key Operations stakeholders, such as SVP, VP, and Director of Operations for assigned Group; building a partnership and ongoing collaborative relationship as it relates to property performance, managing client expectations, and delivering performance reporting on key metrics
• Effective change management oversight as it relates to the rollout of new marketing programs and initiatives, marketing campaign launches, and new vendor relationships and ongoing vendor management; ultimately responsible for efforts resulting in key stakeholder adoption of important Cardinal Group Companies initiatives in which the Marketing team is a partner and champion
• Maintain monthly check-in calls with Cell team leadership and Operations leadership to ensure alignment and to understand key areas of focus in determining support approach and understanding the needs of each team and each leader
• Oversee efforts, manage bandwidth, and ensure needed support is realized from the assigned Marketing Specialist in key areas such as takeovers/property onboarding, general property support, and the ongoing collection of performance metrics and other Group-related marketing needs
• Operate as a level of higher strategic support to Portfolio Marketing Managers assigned to specific portfolios or cell teams, providing ongoing coaching and thought leadership relating to marketing strategy and property positioning
• Manage relationships with internal and external marketing agencies, vendors, ILS providers, lead generation, video, and other partners to build successful partnerships that result in best-in-class marketing results
• Partner with Marketing Team Performance Manager to develop communication and trainings on marketing-related topics for Portfolio Marketing Managers and onsite teams as needed
• Utilize and promote the use of approved marketing resources, such as Annual Marketing Plan templates, Outreach Marketing Plan templates, social media planning tools, virtual tour platforms, and other tools needed in an ever changing environment
• Responsible for creating customized lease-up strategic marketing plans for all incoming lease up properties, working in conjunction with development partners, investment partners, clients, and Operations stakeholders
• GMM will act as either project manager, consultant, or with direct agency oversight for projects relating to property naming, branding and identity creation, and development of brand narrative; involvement level is determined by open communication with Operations and Client partners
• Other marketing-related tasks as assigned by Director of Marketing and Strategy, VP of Marketing, or in collaboration with Operations VPs/key stakeholders as it relates to business-critical needs and client requests
• Ability to embody the Cardinal Culture and Cardinal Core values every day

QUALIFICATIONS:

• Bachelor’s Degree in Marketing, Public Relations, Communications, or a related field preferred, or combined level of related years of work experience and direct capabilities and skill set
• Multifamily real estate experience and student housing marketing experience required
• Ability to quickly analyze and obtain a deep understanding of Cardinal Group Management markets as it relates to property locations, whether large DMA or sub-markets
• Ability to thrive in a fast-paced environment and manage multiple marketing campaigns and brands simultaneously
• Strong attention to detail, highly organized and committed to perfection
• Must be creative, efficient, and willing to learn
• Exceptional writing, grammar, and proofreading skills
• Overnight travel may be required to attend company functions, training, property visits, and other situations necessary for the accomplishment of special projects that may be assigned from time to time
• Ability to travel 2-3 weeks per quarter, plus additional travel during Student Housing Turn season to chip in where needed

WORK ENVIRONMENT

The work environment characteristics described here are representative of those a Team Member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Incumbents work in an office environment.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by a Team Member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the Team Member is regularly required to use hands to finger, type, handle, or feel and talk or hear. The Team Member is frequently required to stand; walk; reach with hands and arms, and stoop, or squat. The Team Member is often required to sit. The Team Member must be able to push, pull, lift, carry, or maneuver office products and supplies of up to twenty (20) pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Routine local travel is required to attend training classes, client visits, or other situations necessary for the accomplishment of some or all of the daily responsibilities of this position. Overnight travel may be required to attend company functions, training, property visits, and other situations necessary for the accomplishment of special projects that may be assigned from time to time.

The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their Team Leader.