Must reside in the Eastern United States, preferably near a major airport.

INTRODUCTION

Established in 1998, Scooter's Coffee has distinguished itself as one of the premiere specialty coffee companies in the industry. Scooter's Coffee may be one of the fastest-growing specialty coffee brands, but simplicity is at our core: sustainably sourced ingredients we handcraft into perfection. We believe in taking time to connect and create an amazing experience in each life we touch. At Scooters Coffee we live our core values of integrity, love, humility and courage and we are looking for talented, passionate, amazing people to join our team.

Within the Scooters Coffee brand sits Harvest Roasting, which includes our warehouse, bakery, and roastery. Harvest Roasting serves as the supplier to all our coffeehouse locations, including corporate and franchise owned, providing weekly product deliveries of many products needed for daily business. For us, the focus is on quality; therefore, we handle all the roasting, shipping, baking, and packaging within Harvest Roasting.

At Scooters Coffee, we are courageously committing to bringing our mission to communities across the nation. We seek to create an amazing experience in each life we touch, creating connections fueled by our passion for world-class coffee. We live and breathe by our Core Values: Integrity, Love, Humility, and Courage. These four simples, yet powerful, words guide how we show up for our coworkers and our customers. So, whats it like to work at Scooters Coffee?

Leaders who inspire with their vision and stewardship of brand values

Dynamic growth phase means no two days are the same

Better together: intentional collaboration provides meaning and direction in our work

Innovation welcomed at all levels

Family culture: in out and out of work, we care for the whole you

Lots, and lots, and lots of coffee!!

At Scooters Coffee, we care about our employees like family, and we know theres nothing more important to you than your family. Heres how we support you:

Physical full suite of insurance plans to protect your physical and mental health

Financial competitive total pay, company contributions to your 401(k) and HSA, custom financial wellbeing program, plus free 1:1 financial planning consultation

Life/Work Balance PTO, paid holidays, and paid leave for all parents. We have professional development tools for you and Employee Assistance Program access for your whole family

Community Paid time to volunteer and organized giving campaigns

Perks $75/month credit for in-store purchases, discounted products from our online store, drawings for free event tickets, and access to exclusive branded apparel items

LOCATION

This position may be performed remotely. We are targeting candidates in the Eastern United States. The role can expect to travel to franchisee stores and assigned markets at least 10% to 20% of the time in this role. This may include travel to Omaha, NE, where Scooters Coffee is headquartered.

DESCRIPTION

The Field Marketing Specialist will help with and support the communication, alignment, activation, and execution of Scooters Coffee local and brand marketing programs for new and existing franchise and company stores in a geographic area encompassing a range of 200 to 300 stores in a multi-state region. The scope of the role includes assisting with the planning and execution of individual grand openings, test marketing pilots, and helping the Field Marketing Manager with the implementation of local, DMA/Co-ops, regional or system wide marketing activities in the assigned region.

This role reports to the Field Marketing Manager. Key outcomes for this role are delivering annual and long-term brand KPIs of AUV growth, comparable sales, traffic and EBIDTA. The Field Marketing Specialist is a key support role, possesses a working knowledge of the marketing process, familiarity with digital, social, and traditional media, solid analytical and problem-solving abilities, and strong project management, time management and organizational abilities to juggle multiple marketing projects and priorities.

ESSENTIAL DUTIES & RESPONSIBILITIES

New Store Openings

• Work with Field Marketing Managers and franchise owners on preparing their new store opening marketing plans
• Manage marketing timelines/tasks to ensure franchisees are actively involved in the new store opening process
• Work with templated designs in Ad Library, Promotion Bank, Apparel Store, Marketing Shop, etc. and other resources to localize grand opening marketing materials
• Prepare and order marketing materials, POP, and signage for all new stores with vendor partners, ensure receipt and installation of materials
• Add location listings on Google, Apple Maps, Meta and scooterscoffee.com, and Scooters Coffee mobile app platform
• Manage multiple grand opening projects with a variety of internal and external groups.
• Assist internal team in strategic plans for new locations as needed
• Help set up budgets and track invoices, reconcile ad fund budget for openings

Local Store Marketing

• Respond to franchisee requests in Scooters Coffee Resource Center
• Help implement and evaluate local test programs
• Work with FMM and franchisees on available tools and resources to help activate their business
• Assist in the analysis of local market information to identify and recommend new local store marketing opportunities
• Tracking of existing and emerging competitors in assigned markets
• Provide input on influence the strategies, tactics, products, and programs that the marketing team develops

Planning and Analysis

• Help track new store weekly sales, analyze data, and reports as needed on performance
• Help analyze and on occasion participate in site level local trade area audits for new and existing stores
• Contribute to the analysis of daily, weekly monthly and annual performance and KPIs for all marketing initiatives
• Assist with post analysis of campaign results for DMAs and region wide results
• Track and analyze competitive intrusion and blunting marketing efforts
• Assist in the execution and tracking of performance of digital and traditional (non-digital) media campaigns
• Contribute to monitoring retail pricing strategy, communication, and implementation across the organization
• Assist and participate as requested in DMA marketing co-ops, primarily with developing analysis, presentations, venue, agenda, minutes
• Help process, track and report on invoices and budget reconciliation

QUALIFICATIONS

• Bachelor's Degree in Marketing or Business
• At least 1-2 years of marketing/advertising experience
• Experience with the marketing mix (4 Ps); understands marketing principals and strategy
• Familiarity with digital, social, and traditional media for marketing purposes
• Strong project management, time management and organization skills
• Analytical and detail oriented
• Ability to multi-task in a fast paced, ever-changing environment
• Ability to manage deadlines and milestones across multiple simultaneous project
• Good verbal and written communication skills
• Experience working with Excel, PowerPoint, Word and project management tools including Smartsheets and SharePoint
• Ability to travel a minimum of 10% to 20% of the time
• Ability to pass pre-employment background and drug screening

PHYSICAL DEMANDS & ENVIRONMENT

• Ability to lift, carry, push, and pull objects up to 75 pounds frequently throughout a day
• Ability to stand, sit, stoop, climb, kneel and crouch occasionally throughout a day
• Ability to hear, see, and speak within a loud environment
• Must have the ability to work in varying temperature zones, from freezer temperatures to non-air-conditioned temperatures in the summer

Disclaimer

The functions and skills described here are general in nature and represent the type of work performed, but they do not constitute an exhaustive list of the duties and responsibilities performed on the job.

Brand: Scooters Coffee
Address: 10500 Sapp Bros Drive Omaha, NE - 68138
Property Description: Scooters Coffee
Property Number: Scooters Coffee