Job description
Overview:
Responsibilities:
Support the execution of the eCommerce Shopper Insights Agenda
Compensation and Benefits:
CORE COMPETENCIES:
EDUCATION:
Note : COVID-19 vaccination is a condition of employment for this role. Please note that all such company vaccine requirements provide the opportunity to request an approved accommodation or exemption under applicable law. >:
New York City, New York (Preferred) while open to eComm Hub locations
PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 22 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses Quaker, Gatorade, Frito-Lay, and Pepsi Cola also make hundreds of other enjoyable foods and beverages that are respected household names throughout the world.
Marketers on PepsiCo’s eCommerce team are entrepreneurial leaders navigating the online landscape and developing new capabilities and experiences from scratch to impact the path to purchase. We’re a diverse, nimble, tech-led group growing share of online sales with partners such as Amazon, Walmart, Instacart, and more.
On the PepsiCo eCommerce team, you’ll help ensure the team is keeping the consumer at the heart of everything we do and experiment with different tactics/insights approaches to transform traditional brands for the digital era. Here, your tenacity and ambition coupled with strategic thinking will make your ideas a reality.
The eCommerce channel is the fastest-growing segment in the CPG industry, accelerating nearly 5 years due to the COVID-19 pandemic. With a team of more than 400 associates and offices in Manhattan, Chicago, Plano, and Silicon Valley, PepsiCo has been laser-focused on meeting consumer needs and winning in the marketplace. Investing in eCommerce, digital capabilities and talent have been a huge part of that effort, with $3.6 billion in retail sales projected for the rest of this year.
PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 22 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses Quaker, Gatorade, Frito-Lay, and Pepsi Cola also make hundreds of other enjoyable foods and beverages that are respected household names throughout the world.
Marketers on PepsiCo’s eCommerce team are entrepreneurial leaders navigating the online landscape and developing new capabilities and experiences from scratch to impact the path to purchase. We’re a diverse, nimble, tech-led group growing share of online sales with partners such as Amazon, Walmart, Instacart, and more.
On the PepsiCo eCommerce team, you’ll help ensure the team is keeping the consumer at the heart of everything we do and experiment with different tactics/insights approaches to transform traditional brands for the digital era. Here, your tenacity and ambition coupled with strategic thinking will make your ideas a reality.
The eCommerce channel is the fastest-growing segment in the CPG industry, accelerating nearly 5 years due to the COVID-19 pandemic. With a team of more than 400 associates and offices in Manhattan, Chicago, Plano, and Silicon Valley, PepsiCo has been laser-focused on meeting consumer needs and winning in the marketplace. Investing in eCommerce, digital capabilities and talent have been a huge part of that effort, with $3.6 billion in retail sales projected for the rest of this year.
Responsibilities:
The eCommerce Shopper Insights Specialist will be a key partner in accelerating PepsiCo growth across the fast-growing eCommerce segment, primarily focused on three key areas: (1) Build and execute a robust shopper insights agenda to support the growth of PepsiCo brands across eCommerce retailers (2) Partner with Brick & Mortar teams to develop a holistic omnichannel shopper narrative based on primary research to share with the broader organization (3) Develop in-house insight capabilities to support Commercial and Marketing Initiatives. The Insights Specialist will partner across eCommerce Sales Teams, Customer/Brand Marketing, and Brick & Mortar Teams in the democratization of insights through key PepsiCo, enterprise & strategic customer, business planning calendars.
Support the execution of the eCommerce Shopper Insights Agenda
- Support on the planning and execution of PepsiCo’s eCommerce Shopper Insights Learning Agenda
- Partner across PepsiCo to drive the eCommerce Shopper Learning Agenda that is focused on driving impact with key enterprise & strategic customers and build long term advantage for PepsiCo as a critical insights partner
- Identify, build, evolve and deploy differentiated research methods and capabilities that can provide PepsiCo a unique future-forward understanding of the eCommerce experience
Partner with Brick & Mortar teams to develop a holistic Omnichannel strategy:
- Create synergies across eCommerce and Brick & Mortar insights learning agendas to develop broader ‘Omnichannel’ actions and recommendations
- Synthesize business questions from across the business and incorporate them into relevant scoping across insights studies to ensure broader business questions are woven together into a cohesive narrative
Develop In-House Insights Capabilities to support Commercial and Marketing Initiatives:
- Develop new insights capabilities and frameworks to support PepsiCo’s Commercial and Marketing efforts to ensure strong ROI
- Create insight ‘decklets/stories’ for eComm partners that standardize relevant insights to inform business trends and forecasting for broader business partners
- Leverage primary and syndicated data sources/tools to ensure all marketing efforts are taking a consumer-led approach and truly resonate with our end shopper based on purchasing affinities
- Leverage various data inputs including internal sales data, shopper trends, and primary research to create a standardized report or on-demand platform for sales and marketing partners
Compensation and Benefits:
The expected compensation range for this position is between $65,000 -$132,500 based on a full-time schedule- Location, confirmed job-related skills and experience will be considered in setting actual starting salary
- A short-term business development incentive equity may be awarded based on eligibility and performance.
- Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement
- In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
CORE COMPETENCIES:
- Creative thinking for complex problems: A creative, strategic, and integrated thinker, able to think both imaginatively and holistically
- A dynamic blend of consumer and data-driven approaches: A mix of insights experience spanning deep empathy for people and data-driven analytic approaches
- Track record of insights innovation: Experience with pioneering new approaches to insights – including innovative approaches to deeper consumer empathy or data-driven techniques that leverage new big-data and analytic approaches
- Sound communication skills: As evidenced by the ability to educate and influence management and staff to act in the best interest of internal and external stakeholders through written and verbal communications
- Story-telling skills: Experience synthesizing data into high impact, presentation-ready narratives. Presenting is a core element to this role.
- Project Management: Ability to see a project through end-to-end (from scoping to delivery), serving as main point of contact while also managing multiple projects concurrently.
- Bias for action: A track record of taking decisions to drive the interests of the business while still maintaining the highest levels of rigor and quality
- Ability to work in ambiguity: Ability to work in an ambiguous environment and establish new paths and processes
- Analytical Thinking: Ability to create and test new approaches to business questions, driving for process efficiencies and ways to share results with the broader team (i.e., reporting, dashboards, etc.)
- Knowledge of eCommerce: Significant knowledge of digital/online space - ideal, but not required
EDUCATION:
- Bachelor’s Degree in Business, Marketing, or Economics Required.
- Master’s degree or higher preferred. Degrees in Business (MBA), Economics (MS)
WORK EXPERIENCE:
- 5-7 years of experience driving impact as a shopper or consumer insights strategic partner
- Experience with primary research required – including quantitative survey design, qualitative shopper interviews, shopper segmentation, and eye-tracking studies
- Experience with eCommerce preferred – including an understanding of online shopping modalities, clickstream/path tracking information
- Knowledge of IRI/Circana or Nielsen POS Data and Household Panel Data (i.e., IRI/Circana, Numerator, etc.)
- CPG, FMCG, Retailer experience a plus
- Experience with Dashboard programs, Tableau a plus
- Familiarity with Microsoft Excel and PowerPoint
Note : COVID-19 vaccination is a condition of employment for this role. Please note that all such company vaccine requirements provide the opportunity to request an approved accommodation or exemption under applicable law.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity
Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy
Please view our Pay Transparency Statement
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity
Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy
Please view our Pay Transparency Statement
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