Job description
Job Summary:
The Director, Marketing & Communications will focus primarily on cross-functional initiatives and providing long term business support to multiple stakeholders across multiple lines of business including but not limited to (Brand, Premium Seating, Private Events, Partnerships, F&B, etc.). This generalist should be capable with extensive knowledge across various marketing disciplines including Brand, Public Relations, Email/CRM, Loyalty Programs, Creative Services, Digital, Social and Websites. The ideal candidate should have experience managing teams, collaborating with executive leadership and establishing direction that leads to measurable results in working in a collaborative, team-focused manner to implement creative marketing campaigns, promote public awareness and drive event sales.
Essential Duties:
Marketing & Lead Generation Function:
- Develop solutions and initiatives that support venue priorities & deliver measurable results.
- Influence and drive acquisition, engagement and retention strategies around marketing initiatives related to venue priorities.
- Oversee lead generation strategy related to priorities for different lines of business.
- Partner with Box Office, Sales, Private Events and Executive Leadership to help shape needs related to data management.
- Identify new ways to track metrics against goals and provide actionable business insights.
- Collaborate with internal teams to support annual Business Development goals, budgets and targets.
Brand Development & Public Relations Function:
- Effectively works with Executive Leadership & Creative Teams to develop initiatives that enhance the T-Mobile Center brand as well as identify new opportunities and trends.
- Evaluate the impact of marketing programs in achieving their stated objectives.
- Remain current on industry trends and local market insights to inform marketing strategies.
- Develop arena marketing best practices and workflows according to timelines and SMART goals.
- Guide the strategic vision while implementing new products in line with venue priorities.
- Liaise with venue event operations and box office to determine opportunities to gain efficiencies & extend brand awareness.
Administrative:
- Ensure the development, implementation, maintenance and reconciliation of comprehensive marketing plans
- Remain current on industry trends and local market insights to inform future marketing strategies and decisions
- Manage, coach, counsel and direct the activities of the Digital Media Strategist and Manager, Marketing & Communications.
- Oversee website maintenance, email marketing, social media initiatives and graphic design projects as well as other marketing duties as needed.
Required Qualifications (Job Knowledge, Skills, and Education):
- A minimum education level of: BA/BS Degree (4-year) (Advanced Degree Preferred) in Marketing or Related Field
- A minimum of 8-10 years of related work experience
- Knowledge of and experience in marketing, media buying, promotions, sponsorship management, public relations, website and social networks
- Managerial experience with ability to lead and represent the Marketing Department
- Creative thinking, strong initiative, and verbal presentation skills.
- Works well independently and as part of a team.
- Self-starter, strong organizational skills, ability to prioritize and meet deadlines.
- Proficient in Power Point, Word, Excel, Photoshop, Illustrator, and web research strategies.
- Proficient in social platforms such as Facebook, Twitter, Google +, Instagram, YouTube and Pinterest
- Be passionate about success and teamwork
- Have a great work ethic and attitude
- Strong verbal and written communication skills
- Highly organized with good coordinating and project management skills
- Demonstrated ability to meet tight deadlines and work effectively in a high-pressure environment
- Proficient in Microsoft Office products (Word, Outlook, Excel) and ability to learn required business systems
- Must be able to work evenings, weekends and holidays, as required
Preferred Qualifications:
- Sponsorship Sales/Relationship Building experience
- Live event or sports industry experience
ASM reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship. ASM may require an employee to perform duties outside his/her normal description.
ASM Global is an Equal
Opportunity/Affirmative
Action employer, and encourages Women, Minorities, Individuals with Disabilities and protected Veterans to apply. VEVRRA Federal Contractor.
TMCHR@T-Mobilecenter.com
for applicants requesting a reasonable accommodation.
smogtown13.com is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, smogtown13.com provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, smogtown13.com is the ideal place to find your next job.