The Digital Services Manager champions E-business solutions supporting growth and new customer acquisition. With an understanding of Louisiana Cat’s digital business strategy, the position will provide consistent leadership in deploying and driving E-commerce related solutions. Most importantly, this position serves as a critical customer focused resource supporting growth across all Louisiana Cat digital business platforms.

YOUR CONTRIBUTION

• Development, proposal, and execution of initiatives aimed at enhancing and/or growing online presence and eCommerce sales that aligns with Louisiana Cat’s business goals.
• Champion for Louisiana Cat’s customer-facing eCommerce applications, including backend registration, maintenance, customer & employee training, and promotion.
• Collaborate with the marketing team to create compelling content, including product descriptions, images, and videos, to drive conversions.
• Work closely with customer service to ensure that customer inquiries and issues are resolved in a timely manner.
• Establish customer relationships with appropriate customer contacts to facilitate incremental parts sales through eCommerce channels ensuring customers can realize the full benefits of the platforms.
• Identify and implement new technologies and tools to improve the e-commerce experience for customers.
• Provide a coordinated and consistent approach in deploying and driving adoption and commercialization of digital products and services.
• Analyze Google Analytics to gain a deeper understanding of customers/prospects and leverage insights in marketing strategy to drive incremental online parts sales.
• Engage with the Digital Excellence program and eCommerce Global Dealer Standards program to prioritize and manage internal projects to achieve program targets.
• Coordinate and test all system-related updates and changes to eCommerce applications.
• Troubleshoot customer reported issues associated with ecommerce platforms and communicate those issues internally and externally.
• Direct interface with upper management and presentation of plans for any new developments or initiatives aimed at enhancing Louisiana CAT’s ecommerce sales.
• Systems include, but are not limited to: Parts.Cat.Com, Integrated Procurement, Cat Central, and SIS 2.0
• Maintain current knowledge of eCommerce best practices through attending related conferences, training, and building relationships with other dealer eCommerce and Digital Service Managers
• Perform other duties as assigned

MOST IMPORTANT QUALIFICATIONS

• A bachelor’s degree with a major in Marketing, Information Systems or other business-related discipline.
• In lieu of degree, 4+ years relevant industry experience and demonstrated understanding of current e-commerce procedures and techniques.
• Industry experience preferred.
• Good understanding of ecommerce best practices, with a track record of applying these best practices.
• Strong computer skills and knowledge of Microsoft Office software including Excel, with the ability to quickly learn new programs.
• Strong teamwork skills are critical.
• Strong written and oral communication skills.
• Ability to successfully multi-task and work well in a fast-paced environment.
• Ability to communicate effectively with internal and external technical resources and business area leaders.
• Experience developing and overseeing digital marketing strategies.
• Experience with digital marketing and analytics, ecommerce order fulfillment, distribution/shipping, fraud detection/loss prevention and payment gateway integration.
• Willingness to work occasional evenings, weekends, and overnight travel.

JOB FACTS

• Schedule is Monday - Friday, 7:00 am-5:00 pm

SAFETY IN ALL WE DO

• We require strict compliance with PPE (personal protective equipment) safety regulations
• We maintain compliance with all Federal, State and Local safety and company regulations
• All employees must follow all Company Health, Safety & Environmental (HSE) procedures
• Louisiana Cat is a drug-free workplace

WHY PEOPLE JOIN LOUISIANA CAT

• We are known for service quality and unsurpassed customer relationships guided by our strong company values, culture and safety standards
• We have energy, focus and passion delivering results because what we do impacts our customers each and every day
• We work across Construction, Electrical Power, Forestry, Governmental, Heavy Equipment, Industrial, Landscaping, Marine Engines and Oil & Gas industries
• We invest in training and development programs for our employees to build their toolkit and career paths here at Louisiana CAT
• We offer competitive pay and benefits, paid holidays and vacation, employee incentive programs and 401(k) company match programs to meet family and work lifestyles

LOUISIANA CAT BENEFITS

• Health, Dental, Vision, $50,000 Company Funded Life Policy (if enrolled in Health)
• Short- and Long-Term Disability Insurance
• Voluntary Accident, Critical Illness, Hospital Indemnity, Cancer, Supplemental Life and additional voluntary policies
• 401K Plan with Company Match
• Paid Holidays & Vacation
• Technician Tool Loan Program up to $1,000
• Safety Boot / Safety Prescription Glasses Allowances
• Tuition Reimbursement and Student Loan Assistance
• Employee Discounts
• Credit Union
• Technician Career Development Program - Shop & Field Service Training

WHO WE ARE

Louisiana CAT is the only authorized Caterpillar Dealer for the state of Louisiana. We provide Caterpillar Equipment, Service, Parts and Engines to customers across a wide range of industries. We are guided by our strong company culture, safety standards and activities in the communities in which we operate. We seek out employees who are inspired by our timeless values, thrive in growing company environment and want to become a part of a dynamic company backed by 85+ years of success. We have 23 locations across Louisiana and the Gulf South with Corporate HQ located in Reserve, LA and Power Systems HQ located in New Iberia, LA.

ADDITIONAL INFORMATION

• Louisiana Cat (Louisiana Machinery Co, LLC) and its affiliates are an Equal Opportunity Employer (EEO). All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age (40 and over), national origin, disability, or status as a protected veteran. We proudly hire U.S. Veterans.
• Louisiana Cat (Louisiana Machinery Co., LLC) uses E-Verify and complies with I-9 employment eligibility requirements of all new hires: click here for more information
• Equal Employment Opportunity Know Your Rights: Workplace Discrimination is Illegal: click here for more information
• Pay Transparency Nondiscrimination Provision: click here for more information
• Louisiana Cat (Louisiana Machinery Co, LLC) and its affiliates are drug-free workplaces and post-offer, pre-employment process includes background check, drug/alcohol screen, and if applicable for the role, pre-employment physical/fit for duty assessments.