Job description
Digital MarTech Operations Manager
Michelin is hiring!
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THIS OPEN POSITION IS LOCATED ONLY AT THE FOLLOWING
LOCATIONS: Michelin North America HQ
THE “ADDITIONAL LOCATIONS” SHOWN AT THE RIGHT
INDICATE WHERE THIS JOB POSTING IS VISIBLE, NOT WHERE THE POSITION IS LOCATED
Digital Marketing Operations Manager
We are looking for a motivated and experienced Marketing Operations Manager to join our team! As a Marketing Operations Manager, you will be responsible for building and maintaining our digital marketing platform systems; everything from lead management software optimization and automation to sales enablement tools to support our B2B marketing efforts.
Our headquarters is in Greenville, SC, conveniently located within driving distance to east coast beaches, the Blue Ridge Mountains and large cities like Atlanta and Charlotte. The mild climate, charming downtown, and impressive culinary scene are just a few of the perks of living here.
Job Description
Mission
The Digital MarTech Operations Manager (DMOM) will oversee the technology and automation processes used to streamline our B2B digital marketing practices and drive digital engagement and sales.
The role will establish the MarTech stack needs and budgets for marketing technology and working with other managers to understand what technology is needed to improve the marketing process.
The DMOM will ensure that all B2B marketing activities are in line with our company’s mission and standards.
The DMOM is technically inclined but also creative with marketing experience; we at Michelin have the opportunity for you.
The Digital MarTech Operations Manager will be a member of the Digital Marketing team
reporting to the Director of B2B Digital Marketing.
Job Details
Key Expected Achievements for your given perimeter (Estimated % of time)
Manage all aspects of marketing operations building and maintaining digital marketing technical stack / systems (35%)
- Including, but not limited to
- Company web sites Michelin, BF Goodrich, Uniroyal, Michelin Retread Technologies (MRT) and Oliver brands
- Account-based marketing (ABM)
- Sales Force Dot Com: Marketing, Sales, Services and Community Clouds
- Google Analytics
- JIRA tickets
- Social listening tools
- Search Engine Optimization (SEO)
- Product Information Management (PIM) systems
- Code Build
Provide technical and functional knowledge while managing cross-functional projects (25%)
- New integrations, tools, processes, and training that contributes to overall successful project outcomes.
Monitor and coordinate multiple B2B digital campaigns business activities and performance (15%)
Work in collaboration with our data analytics team members (15%)
- Providing critical metric reports for management
- Monitoring and tracking key performance indicators
- Analyzing data, assess trends and define actions to optimize performance
Manage and improve relationships with vendors (5%)
Understand and supervise the costs of marketing activities (5%)
Qualifications
- Minimum of a bachelor’s degree in Marketing, Communications or related field.
- Additional consideration with a certification in marketing operations
- Minimum of 3 years of experience as a Marketing Operations Manager or similar role
- Deep understanding of current marketing tools and how to implement them
- Experience with Salesforce Marketing Cloud, Sales Cloud, Service Cloud & Community Cloud
- Experience with reporting and analytics—Google Analytics preferred
- Experience with ABM-Account Based Marketing, Content Marketing and paid search and social campaigns
- Proficiency in MS Office
- Excellent verbal and written communication skills
- Strong interpersonal and organizational skills
- Ability to prioritize tasks
- Highly developed attention to detail
- Strong multitasking, analytical and presentation skills
- Creative and a problem solver while also being technically knowledgeable
- Ability to work independently in a fast-paced environment
#LI-RG1
Inspire Motion for Life: Apply Today!
As the leading mobility company, we work with tires, around tires and beyond tires to enable Motion for Life. Dedicated to enhancing our clients’ mobility and sustainability, Michelin designs and distributes the most suitable tires, services and solutions for our customers’ needs. Michelin provides digital services, maps and guides to help enrich trips and travels and make them unique experiences. Bringing our expertise to new markets, we invest in high-technology materials, 3D printing and hydrogen, to serve a wide a variety of industries—from aerospace to biotech. Headquartered in Greenville, South Carolina, Michelin North America has approximately 23,000 employees and operates 34 production facilities in the United States and Canada.
MICHELIN® tires have been ranked the #1 Tire Brand across major categories and segments by industry experts and consumers alike. For nearly three decades we’ve been recognized for our achievements in Customer Satisfaction, Performance, Durability, Technology and Innovation.
Michelin cares for the personal and professional development of its employees. We support career advancement through various options, which include: skill and career development, training, career exploration and work with cross-functional teams. We offer the possibility of a varied and fulfilling career path in an environment where unique contributions are valued.
Michelin offers 10 Business Resource Groups (BRGs) which are all-inclusive groups created and led by employees who have shared life experiences across various diversity dimensions. Each group supports business strategies and initiatives along with meeting the needs of members. The goal of each group is to help employees feel welcome and included, support employee engagement and encourage professional development. BRGs also provide cross-cultural support, career management resources and opportunities for community involvement.
Michelin provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or other non-merit-based factors. Consistent with these obligations, Michelin also provides reasonable accommodations to employees and applicants with disabilities and for sincerely held religious beliefs. If you need accommodation for any part of the employment process because of a disability, please contact us at
accommodations@michelin.com
.
This position is not available for immigration sponsorship.
Get in the driver’s seat and be on your way to a meaningful professional journey!
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