Job description
Job Title: Digital Marketing Specialist
Wage Range: $55,000-$65,000 (DOE)
Benefits: Medical, Dental, and Vision Insurance / 401k / Voluntary Benefits / Telemedicine / Employee Assistance Program / Flexible Spending Accounts / 2 Weeks PTO / 9 Paid Holidays
Job Type: Full Time
Schedule / Availability: Monday - Friday w/ some flexibility
Location: Work from home, limited travel
Job Overview:
We are seeking an experienced Digital Marketing Specialist to join our dynamic team. The successful candidate will work closely with the sales team to develop and execute cross-platform marketing strategies, focusing primarily on email, LinkedIn, and our WordPress website/blog. The ideal candidate will have strong knowledge of Adobe Suite and be capable of learning and functioning within our customer service platform, Hubspot.
About our Company
FloraWorks, headquartered in Milwaukie, Oregon, is a leading manufacturer of minor cannabinoids. Our team consists of a group of scientists and cannabinoid industry professionals who are committed to revolutionizing the therapeutic and pharmaceutical industry through the development of cannabinoid-based drugs. Our current customer base includes some of the most notable cannabis and hemp CPG businesses throughout the United States.
Key Responsibilities:
- Develop and execute cross-platform marketing strategies, focusing on email, LinkedIn, and website.
- Collaborate with the sales team to target top-tier prospects through customized Account-Based Marketing (ABM) initiatives, including landing pages, market reports, and informative content.
- Design creative assets for email campaigns, social media, and website/blog, using Adobe Suite (or similar).
- Copy editing support for various marketing initiatives
- Plan and launch social media campaigns, focusing on broad-stroked, informative content that drives engagement and conversions.
- Stay current with industry trends and insights, including clinical studies, minor cannabinoid info, and other relevant content opportunities.
Required Skills and Experience:
- 2+ years of experience in digital marketing, with a focus on email, social media, and website management.
- Required experience and proficiency in Adobe Suite for creating and editing digital assets.
- Required experience and proficiency in Hubspot or similar customer relationship management platforms.
- Excellent copywriting and copy-editing skills.
- Strong understanding of Account-Based Marketing (ABM) strategies and principles.
- Preferably has knowledge of industry trends and insights, including clinical studies, minor cannabinoid info, and new opportunities.
- Detail-oriented, with strong organizational and project management skills.
- Ability to work independently and collaboratively with the sales and marketing team.
Physical Demands and Work Environment
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions. An employee in this position must have adequate hand and finger dexterity to be able to type quickly and for long periods of time, noise levels are moderate, hearing and seeing in normal ranges, and may be required to lift up to 25 pounds.
FloraWorks provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
To apply for this position, please submit your resume, cover letter, and a portfolio of relevant work samples showcasing your expertise in digital marketing and design.
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