Description

Proximus has millions of customers and that's fantastic. But - and there is a but - we still have a lot of work to do. We want to inspire everyone in Belgium to become a Proximus customer. Every month.

To achieve our ambitions in the field of digital sales & services, we need to be in the spotlight at all times. Would you like to join the team that focuses on the lifecycle of our residential customers and keep them active and satisfied for as long as possible?

Do you combine knowledge of digital marketing with skills in marketing automation and email creation?

Your mission
You will ensure that residential customers receive the most relevant communication in terms of message, timing & touchpoint. You design scalabale and automated communication journeys and are responsible for the setup of an Always-On camapign machine. Your toolbox consists of e-mail, sms and push notifications to get in contact with out clients.

Your Tasks
¿ You translate marketing briefings into communication campaigns across different touchpoints.
¿ You're responsible for the project management on communication journeys: coordination with the different stakeholders (marketeers, database managers) to build the most optimal flow for customers.
¿ You take care of the copywriting for e-mail, sms & push notifications with an eye for highly convincing texts & call to actions.
¿ You manage the creation of the e-mail templates with the agency or the internal studio.
¿ You find relevant communication important and strive to bring the right message at the right time to the consumer.
¿ You constantly look at where improvements can be made. You formulate recommendations for your marketing colleagues and the digital agency based on the campaign results.

Required qualifications
¿ Experience: 1 - 4 years
¿ Knowledge of marketing automation platforms and experience with setting up campaign processes
¿ Good knowledge of communication principles and advertising
¿ Copywriting skills, specifically for e-mail & short copy for SMS & push notifications
¿ Knowledge of UX & behaviourial design principles is an advantage
¿ Knowledge of marketing automation platforms and experience with communication journey setup
¿ Skills in e-mail template design, basic photoshops & html are an advantage
¿ You are open to change and like to try out new concepts, methods and tools.
¿ You assume that data never lies.
¿ You like to explore the unexplored areas of digital communication
¿ You are adept at presentations and have great powers of persuasion.
¿ You have leadership talent, sound judgement and know how and when to take decisions or seek further advice.
¿ Preferably you have a good knowledge of English, Dutch and French.

Télétravail 3jours semaine