Job description
General Information
Office(s): Atlanta, GA, Baltimore, MD, Boston, MA, Charleston, SC, Charlotte, NC, Charlottesville, VA, Columbia, SC, Greensboro, NC, Greenville, SC, Houston, TX, Huntsville, AL, Nashville, TN, Raleigh, NC, RTP, NC, Tysons Corner, VA, Washington, DC, Wilmington, DE, Winston-Salem, NC
Practice Group: Administrative
Practice Team: Administrative
Department: Client Development
Date Published: 28-Apr-2023
Salary Type: Exempt
Description & Requirements
Womble Bond Dickinson (US) LLP, an AmLaw 100 firm with more than 1,000 lawyers based in 31 US and UK office locations, seeks a talented and experienced Business Development Strategist. The Business Development Strategist will be responsible for conceiving and implementing elements of the firm’s marketing and business development programs specific to the firm’s Intellectual Property practice areas, including IP Litigation, Patent Prosecution, Trademarks & Copyrights, Data Privacy, Marketing & Advertising, Licensing, Tech Transactions, and others.
The Business Development Strategist will also support a portfolio of Strategic Client Teams aligned by sector and/or practice areas. The candidate will be a member of our BD leadership team, working under the direct supervision of the Director of Business Development & Strategic Pursuits and in day-to-day collaboration with the Chief Marketing Officer and other firm leadership.
The ideal candidate will have a proven track record of success in developing and executing strategies to drive revenue growth, expand market share, and increase client satisfaction in the IP space. This position requires excellent organization and interpersonal communication skills and an ability to strategically manage multiple projects, internal clients and priorities.
Responsibilities
Create and execute strategic business development plans that align with the firm's overall strategy and goals, including leading teams through the strategic planning process, identifying new business opportunities and engagement strategies, as well as, tracking and analyzing performance to provide regular reports to management- Work closely with other client development and firm administrative teams, such as communications, digital, events, design, pursuits, and practice group management, to ensure that all business development efforts are coordinated and aligned with the aligned group’s strategic business development plans and the firm's overall strategy
- Promote cross-selling, service integration and service expansion by aligning and working with cross functional attorney teams to identify and pursue strategic targeting opportunities
- Manage a portfolio of strategic client teams at various levels of maturity, contributing to the development and implementation of a strategic business development plan for each, conducting regular meetings, and working towards achieving goals set out for key performance metrics including growth, opportunity, diversity, engagement and relationships
- Develop and maintain relationships with key clients, industry organizations, and other stakeholders in the IP space. Work with attorneys to develop targeted lists (for Client Alert mailings and/or business development pursuits)
- Manage firm sponsorships at industry/trade conferences and local market events, including providing on-site support and building relationships with clients and prospects
- Execute the firm’s strategic initiatives and brand deployment through creative and innovative marketing programs. Create marketing materials, such as brochures, presentations, and proposals, to support business development efforts. Identify opportunities for content marketing/thought leadership
- Monitor industry trends and competitive landscape to inform business development strategies and identify potential areas for growth
- Lead and participate in pitch and proposal development processes, including identifying opportunities, developing proposals, and presenting to clients
- Capture, manage and leverage the expertise and experience of the firm attorneys practicing in the IP space
- Facilitate and/or participate in business development trainings, including contributing to the generation of curriculum. Conduct 1:1 business development coaching sessions, working with individuals on their personal business development plans
- Work with recruiting and lateral integration department and practice leaders to integrate new attorneys and develop integration plans
- Support and advise practice group leaders in Business Development budget allocation and funding decisions
- Maintain and log key activities (proposals, events, business development activities) in CRM system
- Monitor and report on business development metrics, including revenue growth, market share, and client satisfaction
- Oversee, coordinate and delegate certain work relating to business development tasks and projects
- Assist on firm-wide or special projects, as needed
Requirements
Bachelor's Degree in marketing, communications, or other related field required; MBA is a plus- 8+ years previous marketing and/or business development experience, preferably within a professional services organization
- Self-directed and proactive, demonstrating dependability and initiative
- Skillful at cross-functional collaboration and consensus building
- High degree of focus on the client and the client’s needs
- Great listener and communicator, and organizationally agile
- Pragmatic judgment, applying knowledge and experience to select effective courses of action
- Flexible and able to react to change in a positive, constructive manner
- Ability to solve complex problems, manage interests of diverse stakeholders, and resolve conflict
- Strong interpersonal and communication skills to build trustworthy relationships internally and externally with all levels of people with demonstrated poise, tact, and diplomacy
- Ability to work in a fast-paced environment and juggle multiple competing tasks and demands
- Capable of influencing in a complex and decentralized matrix environment
- Ability to think strategically and execute tactically
- Well-developed business acumen and ability to understand how business development strategy can influence business objectives and support long-term growth
Vaccination Requirements: To help promote and ensure the safety of all of our employees and the clients we serve, we strongly encourage all personnel to be up-to-date on their COVID-19 vaccination status. Vaccination status will be requested and will be kept confidential.
An Equal Opportunity/Affirmative Action/Pro Disabled and Veteran Employer
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