Who we are

In January 2022, B-F Belgium opened its own distribution unit after more than 20 years with a local distributor. Excellence, caring, teamwork, creativity and respect are essential values in any role within this organization.

Brown-Forman Belgium is strongly committed to diversity and inclusion. Do not hesitate to join a dynamic team for a beautiful Challenge and to make Brown-Forman Belgium the leader of the American Whiskey.

Meaningful Work From Day One

As part of its development, Brown-Forman Belux is looking for an ambitious Business Development Manager (BDM) for its Scotch malts brands portfolio (BenRiach, GlenDronach, Glenglassaugh) and Super Premium American Whiskeys (Woodford Reserve, Jack Daniel’s Single Barrel)

The BDM will be the key contact for our SP & Malts Distributor in Belux and the expert voice of our Super Premium and Scotch malts brands building long term relationships, establishing the brands and leveraging its expert role to drive trial, awareness and ultimately sales

Dynamic, with a strong relationship and autonomy, the BDM will be in charge of the development of B-F Belux SP and Malts with customers and consumers in Liquor Stores and Premium On-Trade.

What You Can Expect

Develop privileged relationship with our Single Malt & SP Distributor

o coordination of activities

o pivotal contact between B-F marketing team and Distributor

o collaboration with Distributor commercial teams

o Conduct training and tasting sessions

Develop and increase presence, visibility and prescription of the brands in liquor stores “Cavistes” & On trade Prestige outlets:

o Build relationships with key outlets & key liquor stores owners/managers and key bartenders in Prestige outlets

o Increase Distribution & Rate of Sale in our key outlets

o Participate in relevant Fairs & Events

o Educate and tell our Brands territory & uniqueness

o Support the sales team if needed.

Develop brand awareness and tasting with the relevant consumer target:

o Train & support the sales representatives,

o Conduct comprehensive tastings, samplings, masterclasses, dinners for customers and targeted consumers

o Prospect and build strong relationships with “whisky geeks” influencers (Bloggers/journalists) while maintaining and nurturing current relationships

Be the pivotal actor for limited releases

o Gather and embed information regarding new products: launch dates, allocations, product specifications…

o Develop sales material when needed

What You Bring to the Table

• Education: Masters Degree (M.A., MBA or Equivalent); Sales and Marketing

• Certifications: Master in Sales and Marketing

• Experience: 4+ years of successful commercial experience in Retail or On-Trade

• Experience in Wine and/or Spirits industry. Expertise in Scotch whiskies highly appreciated

• Experience in Brand ambassadorship is a plus but not mandatory.

Others:

• Extensive Travel in Belgium and Luxembourg: Including nights and weekends

• Full Time Job

• Driving license

• Based in Brussels

Nothing Better in the Market

Total Rewards at Brown-Forman is designed to offer our people a Premium Experience to ensure our sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay & bonus based on individual and company performance. We offer a range of benefits that reflect company values and meet the needs of our diverse workforce.

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Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Europe Division

City: Brussels

State: Brussels-Capital Region

Country: BEL

Req ID: JR-00004512