Job description

· This role reports directly to the General Manager of will also maintain a strong partnership with the US brand team.

· Accountable for driving market awareness and site visitation for the (“OGB”) in Baltimore.

· Owns the communication and messaging for OGB Baltimore, including PR and earned media, social media, paid media, website and digital presence, community engagement, CRM and all associated third-party and agency management required.

· Liaison with the local community, brewing industry, government, and others as brand face of OGB Baltimore.

· Responsible for site-specific content creation and creative direction, including onsite signage, retail merchandise, and information on beers produced locally.

· Partners with the Regional Marketing Manager and the Guinness US brand team to develop and implement local market sponsorships, partnerships, collaborations, and festivals supporting taproom visitation and OGB beer sales in the market.

· Manages internal and external stakeholders on OGB work streams, including legal, merchandise, DMC compliance, and brand issues.

· Work with site operations to develop and implement onsite activations that drive visitation and extend the reach of the brand into the market.

· Ensure compliance with Marketing Code standards and brand guidelines.

· Understand and evaluate the effectiveness of marketing activities and consumer outreach tools implemented at brand homes around the world to optimize and apply them as best practices within the OGB marketing ecosystem.

· Budget management and performance reporting.

· This position is located in Baltimore, MD.

Work Experience:

· 3-5 years+ marketing experience in Bev Alc, Destination/Experience, or Consumer Packaged Goods Industry (preferred).

· Experience working with taprooms, product launches, and localized brand activations preferred.

· Cicerone certification or significant experience with beer varieties preferred.

· Experience building strategic plans, and development of marketing and consumer engagement tools.

· Ability to analyze data and specific market information while recommending business action steps.

· Proven success in fast- paced, fluid environments where independence, self-initiation and bias for action are required.

· Effective budget management and experience with performance reporting.

· Demonstrate ability to enroll and motivate a complex stakeholder organization.

Job Types: Full-time, Contract

Salary: $40.00 - $42.00 per hour

Benefits:

• Health insurance

Schedule:

• 8 hour shift
• Day shift

Work Location: On the road

Speak with the employer
+91 (609)-961-0152

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