Associate, TV/OTT Integrated Marketing

We're hiring an Associate, Integrated Media supporting HelloFresh and Green Chef brands within the Growth team. This role will assist in campaign planning across video (OTT/ TV) campaigns, aid in the execution of an innovative strategic approach to deliver against acquisition and brand KPIs.

We are looking for an individual who thrives in a fast-paced environment, creating disruptive efforts in media, and understands how data & technology drive business. Additionally, the candidate must be a detail oriented, organized self-starter that is comfortable and articulate while communicating with internal teams, agency partners and vendors.

You will…

• Plan, execute, and manage TV/OTT campaigns to successfully drive Acquisition and Brand growth of HelloFresh group brands: HelloFresh and Green Chef
• Work closely with agency partners and internal teams to manage deliverables including plan approvals, performance management, offers, optimizations, creative assets, contracts
• Act as key point of contact with external agency partners and marketing vendors, establishing and maintaining these relationships on behalf of HelloFresh
• Partner with our Brand team to generate creative briefs, provide creative recommendations and insights that optimize performance, document tests, and regularly share key findings to inform future initiatives
• Be data driven, constantly be analyzing performance to identify key campaign learnings and quantifiable business opportunities to improve campaigns
• Establish and execute test and learn agendas, including lift tests.
• Manage campaign setup, invoicing, and budget reporting for primary channels

You are...

• A customer acquisition pro with a proven track record in building and scaling paid marketing channels and managing media to KPIs
• Previous experience in TV and OTT, managing sizeable budgets
• Eager to learn and grow your marketing expertise
• A critical thinker—Use logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
• Enterprising— Seek to take up and start new projects, able to work with speed and agility
• Creative— Challenge conventional methods and open to new ideas.
• Driven for Results— Push projects to completion with a sense of urgency.
• Organized – Organizational skills, project management skills and ability to multi-task are the foundation of everything you do.

At a minimum, you have...

• Bachelor's degree in Business, Marketing, or a related field.
• 2-3 years experience in customer acquisition marketing
• Understanding of media fundamentals, across both offline & digital channels
• Fluency in performance KPIs such as CAC, CPA, CPM, CVR, LTV
• Previous agency or brand experience is preferred
• Proven ability to work cross-functionally in a fast-paced environment
• Proficiency in Microsoft Excel/Google Sheets (pivot tables, VLOOKUPs), PowerPoint/Google Slides
• Excellent communication skills with a sharp attention to detail and organization
• A positive, can do attitude
• Keen interest in and knowledge of emerging trends across the media landscape
• Demonstrated knowledge of Tableau, third party analytics platforms and media attribution technology/methodologies is a plus

You'll get…

• Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role
• Generous PTO and parental leave of up to 16 weeks
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education
• Up to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
• Access to 6 different Employee Resource Groups (ERGs) including those for minorities, women, veterans, parents, and LGBTQ+
• Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is growing exponentially year over year