Marketing Manager

Who We Are

64 Holdings LLC is a growing startup company with its main office located in the heart of Broad Ripple. Owners, Jake and Lindsay Thayer, are franchisee holders of Aqua-Tots Swim Schools and currently own/operate six schools located throughout Indiana, Ohio, and Kentucky. Our mission is to save lives by teaching children how to become safe and confident swimmers for life – and we absolutely LOVE what we do!

Job Overview

The Marketing Manager will be responsible for supporting the Lexington and Louisville, KY, Indianapolis, IN and Springboro and Beavercreek, OH Aqua-Tots Swim Schools; assisting with marketing planning and strategy, and leading the execution of marketing campaigns, social media and community outreach. The Marketing Manager will work closely with Owners to execute the implementation of marketing initiatives and will report to the Director of Revenue. The primary purpose of the Marketing Manager is to drive growth and profitability.

Are you someone who can represent our brand and be able to elaborate about Aqua-Tots on (and off) camera? Not only would the Marketing Manager be executing marketing initiatives from owner, Lindsay, a former Director of Marketing with over 10 years of experience, but they would also have the independence to work creatively through our social media and CRM platforms. We are eager to bring on someone that would manage a $1.5M advertising, sponsorship, and promotional budget. Other responsibilities would include:

• Manage social media platforms for all schools and assist in execution of all local marketing programs and campaigns
• Gather customer and market insights to establish outreach strategies, increase brand awareness, increase customer conversions and retention, and generate more qualified leads
• Provide support to community engagement events (planning, logistics, onsite support, etc.)
• Conduct competitive research to identify primary competitors in local markets, evaluating their strengths and weakness and identifying gaps in current marketing strategy

Job Details

• Employment: Full-Time
• Reports to: Director of Revenue
• Regional Travel: Up to 50% to the markets we serve

Job Skills and Qualifications

• Required Bachelor’s degree in Marketing, Public Relations, Communications, or related field
• At least 2 years of experience in marketing coordination and/or marketing content creation in retails, sales, membership sales, or related field
• Proficient with Microsoft Office Suite (Word, Excel, PowerPoint) and social media platforms (Facebook, Instagram, Google My Business, TikTok)
• Excellent written and verbal communication skills
• Strong project management, multitasking and decision-making skills

Benefits and Compensation

• Generous PTO
• Healthcare benefit plans available, including dental and vision
• Company vehicle provided for travel to schools in Kentucky, Indiana, and Ohio

If you are intrigued by the thought of gaining more experience for your professional and personal growth by promoting and building brand awareness for a life-saving learn to swim program, then this job is for YOU!

Apply now to join our fun, fast paced team!

For questions and inquiries please contact our talent acquisition team at JoinThayersTots@aqua-tots.com

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